Lead, In-Store Marketing, Americas
Under Armour, Inc - Baltimore, Maryland, United States, 21206
Work at Under Armour, Inc
Overview
- View job
Overview
Consumer Journey Ownership and Development
Do you have the skills to fill this role Read the complete details below, and make your application today. • Define and Elevate the Customer Journey: Design and continuously refine the customer journey storytelling from the lease line to the cash wrap, focusing on key moments that attract, engage, and convert. Ensure the in-store marketing experience is cohesive, strategically timed, and resonates with our team sport athlete focus. • Involvement in Go-To-Market (GTM) Process: Actively participate in the GTM process to shape seasonal in-store marketing needs and drive product storytelling, aligning in-store execution with the overarching regional strategy. Strategic and Cross-Functional Collaboration • Partnership with Cross Functional Teams: Work closely with Channel Marketing Team, Marketing Ops, Visual Merchandising, Merchants, and Channel Activation to align in-store marketing strategies with broader brand and commercial goals. • Wholesale Coordination: Collaborate with the Wholesale In-Store Marketing team on opportunities for efficiencies and to maintain consistent brand representation across all consumer touchpoints in the region, ensuring cohesive messaging and storytelling. • Retail Store Communication: Partner with Retail Store Operations & Communications to create and deliver detailed, timely in-store marketing communications, including signage installation timelines, floorset directives, updates, and guidelines. Operational Excellence • In-Store Marketing Management: Manage all in-store marketing jobs through the job management system, coordinating closely with marketing operations, creative and production agency to meet timelines and quality standards. • Proofing and Quality Control: Own the final quality check for all marketing assets, ensuring accuracy in spelling, grammar, taglines, color, and overall branding consistency and premium delivery. • Promotional/Activation Initiatives and Off-Cadence Projects: Lead execution of ad hoc promotional marketing initiatives, such as Loyalty Incentives, Bounceback Cards and Friends and Fans cross-channel promos, creating tactical briefs and distribution lists for smaller projects. • Budget Management: Oversee the in-store marketing budget, creating POs, tracking expenses, and ensuring all initiatives align with financial parameters. New Concept and Evolution of Brand House Stores • Drive Evolution of Existing Stores: Oversee the continuous improvement of Brand House stores, ensuring they remain innovative, relevant, and aligned with brand standards. • New Store Concept Rollout: Lead the rollout and evolution of new Brand House concept stores, managing every aspect from initial concept to final implementation, including necessary signage and kit documentation. Internal Communications and Reporting • Build and Share Marketing Overviews: Develop comprehensive in-store marketing overviews for corporate office presentations (pre-launch) and detailed recaps of each floorset (post-launch) to showcase the impact of in-store marketing efforts. • Store Marketing Inquiries: Act as the main point of contact for all in-store marketing inquiries, handling requests with urgency and providing solutions for signage or other store needs via Store Communication Software (Clipboard). Qualifications
• Creative and Strategic: Proven ability to create innovative, impactful retail experiences and think strategically while shifting to tactical execution as needed. • Full-Price Retail Expertise: Strong background in elevating full-price vertical retail environments. • Self-Starter: Proactive, independent, and capable of driving projects from concept through execution. • In-Store Marketing Knowledge: Deep understanding of in-store marketing investments and their impact on brand performance. • Business Acumen: Knowledge of retail KPIs, budget management, and data-driven decision-making. • Collaborative Communicator: Excellent interpersonal and communication skills for working across teams and conveying ideas effectively. • Passionate About Sports and Retail: A genuine interest in sports and the athlete journey, bringing relevance to all retail initiatives. Workplace Location
Location:
This individual must reside within commuting distance from our Baltimore office. Return to Work Designation:
3 days week in-office, the remainder of work week remote. Relocation
No relocation provided Base Compensation
$106,992.00 - $147,114.00 USD Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package. Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community. Maternity and Parental Leave for eligible and FMLA-eligible teammates. Health & fitness benefits, discounts and resources - We offer teammates across the country programs to promote physical activity and overall well-being. Our Commitment to Diversity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.
#J-18808-Ljbffr