Get new jobs for this search by email

Content Summary: Content Marketing Specialist at Rochester, for Unique Solutions

We are looking for a creative and results-driven Content Marketing Specialist to join our marketing team. This is an exciting opportunity to play a key role in developing compelling content strategies that engage our target audience, drive brand awareness, and generate leads.

As a Content Marketing Specialist, you will be responsible for creating, managing, and optimizing content across various digital platforms. You will collaborate closely with the marketing and design teams to create high-quality, relevant content that aligns with our brand’s voice and marketing objectives. This is a great opportunity to utilize your creativity and marketing expertise to drive meaningful results.

Responsibilities:

• Develop and implement content strategies that drive brand awareness, lead generation, and customer engagement
• Create and edit a wide range of content, including blog posts, social media posts, email newsletters, case studies, whitepapers, and more
• Conduct research to ensure content is relevant, insightful, and aligned with the interests of our target audience
• Optimize content for SEO and ensure it follows best practices to improve organic search rankings
• Collaborate with the social media and design teams to develop visual and interactive content
• Track, analyze, and report on the performance of content campaigns, providing insights and recommendations for improvement
• Stay up-to-date with industry trends, content marketing best practices, and emerging tools and platforms
• Assist in managing the content calendar and ensure content is published on schedule
• Support lead-generation campaigns and help develop content for email marketing and paid ads

Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• 1–2 years of experience in content marketing, copywriting, or related roles
• Strong writing, editing, and proofreading skills with an eye for detail
• Solid understanding of SEO best practices and content optimization techniques
• Ability to work independently and manage multiple projects simultaneously
• Strong communication skills and the ability to collaborate with cross-functional teams
• Creative thinking with the ability to turn complex ideas into clear and engaging content
• Experience with social media platforms and email marketing tools is a plus

Benefits:

• Competitive salary and performance-based bonuses
• Health, dental, and vision insurance
• Opportunities for career advancement and professional development
• Collaborative and innovative team environment