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Company Description

CANVAS UNITED is a creative marketing agency built to connect brands with culture—through ideas that earn attention, drive action, and spark community. As a team of innovative digital craftspeople, we think beyond technology to celebrate and create meaningful experiences that awaken a sense of awe and discovery in people.

If you’re ready to help drive the social and influencer programs forward for iconic brands such as Comcast, HOKA, Got Milk? and Nature Nate’s Honey, this role is for you. We’re looking for a Social & Influencer Strategist who lives at the intersection of culture, content, and community to join our team.

Job Description

Role Overview

As the Social & Influencer Strategist, you’ll develop integrated strategies that drive cultural relevance, performance, and brand equity through social media and influencer marketing. You’ll help brands grow communities, elevate their storytelling, and collaborate with creators who align with their values and voice. You understand platforms, trends, and talent—and how to turn them into impact.

What You’ll Do

1. Develop social and influencer strategies across TikTok, Instagram, YouTube, and emerging platforms
2. Work with the broader strategy and creative teams to successfully integrate social and influencer channels into broader campaigns, including demonstrating their value and impact
3. Author briefs that inspire content creators, influencers, and internal teams
4. Identify and vet influencers/creators for campaigns and always-on partnerships
5. Lead competitive audits, social listening, and platform trend reports
6. Build frameworks for community engagement, content pillars, and channel roles
7. Collaborate closely with creative and media teams to ensure ideas are socially native and scalable, supporting the creative vision through execution and launch
8. Monitor campaign performance and optimize using platform best practices
9. Package results and present insights and recommendations to internal teams and clients

Qualifications

What You Bring

1. 3–5 years experience in social strategy, influencer marketing, and content planning (agency experience preferred)
2. Strong understanding of platform-specific content strategies (TikTok, IG Reels, Shorts, etc.) and eagerness to adapt to new platform features
3. Proven experience working with creators or managing influencer campaigns
4. Ability to translate cultural trends into brand opportunities
5. Experience writing briefs, decks, and presenting to clients
6. Excellent organizational and communication skills
7. Passion for emerging platforms, digital culture, and the creator economy

Nice to Haves

1. Experience in paid social and media planning
2. Familiarity with influencer platforms, specifically Sprout Social
3. Background in performance-driven campaigns or ecommerce
4. Comfort with data and KPIs for creative optimization

Additional Information

What we bring to the table: A thriving independent and entrepreneurial organization with dynamic and creative teams. We are trailblazers in creativity.

• A fast-paced, creative, and collaborative environment with supportive leadership.
• A culture that values ideas and innovation from everyone at every level.
• Ongoing professional development and training to empower your career growth.
• Strong benefits.
• Salary Range: $90,000 - $100,000

All your information will be kept confidential according to EEO guidelines.

• Actual offer may vary by market location, job-related knowledge, skills, and experience.