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Overview The Assistant Director of Marketing (Marketer I) will play an integral role in marketing, promotions, and fan engagement for the Utah State Athletics Department. This individual will develop and implement strategic marketing plans focused on increasing attendance and revenue, as well as develop and enhance the fan experience through game scripting, production, and experiences. This position will work closely with numerous departments, including ticket sales and operations, Aggie Sports Properties, communications, USU spirit, Aggie Marching and Pep band, and HURD student section. Responsibilities Create, coordinate, and execute marketing plans and initiatives for Volleyball, Women’s Basketball, and other assigned sports to increase awareness, attendance, revenue, and fan engagement for each athletic program. Develop and execute integrated marketing campaigns across all digital channels, including email, social media, and digital marketing, as well as traditional media, including but not limited to, radio, TV, print, outdoor, etc. Create and develop promotional plans and giveaway strategies for assigned sports to maximize ticket sales, attendance, fan experience, and fan engagement. Serve as the in-house producer for Volleyball, Women’s Basketball, and other assigned sports. Lead script writing and game producing to coordinate all in-game elements (sponsorships, promotions, music, public address announcer, entertainment, presentations, video, band, cheerleaders, dance, and mascot) to maximize fan engagement and grow the fan experience at all Utah State athletic events. Work collaboratively with all departments within USU athletics and the campus community, including communications, game operations, ticket operations, advancement, etc. Assist with video board production as needed. Assist in the development of all promotional and marketing collateral as needed. Strategize, organize, and coordinate campus marketing initiatives targeted to faculty, staff, and the student body to maximize support. Coordinate all gameday activities and promotions that enhance and advance the traditions of Utah State while acting as a liaison for the Aggie Marching Band, pep band, cheer, dance, mascot, and HURD student section. Oversee all student workers and the marketing internship program. Assist interns in gaining valuable, real-world experience by assigning tasks, being a resource, and distributing responsibility. Responsible for hiring student interns and scheduling sport assignments. Minimum Qualifications: Bachelor’s degree OR an equivalent combination of education and experience. Demonstrated marketing, fan engagement, and event production experience. Excellent oral and written communication skills. Demonstrated revenue generation responsibility. Ability to work responsibly with minimal supervision, with an irregular work schedule including weekends and events as necessary. Preferred Qualifications: Master’s Degree in Sports Management or a related field. Division 1 marketing and production experience. Working knowledge of Adobe Creative Suite. Demonstrated ability in leadership and management. Knowledgeable of NCAA rules and a commitment to adhere to all rules and regulations of Utah State University, the Mountain West Conference, and the NCAA. Knowledge, Skills, and Abilities: Strong communication skills and ability to work in a team environment. Ability to manage multiple tasks in a group setting. Creative thinker and problem solver. Ability to prioritize work, handle multiple demands efficiently, think ahead, anticipate issues, and successfully work under pressure to meet deadlines. Possess excellent attention to detail, grammar and proofreading skills, and strong verbal and written communication skills. Ability to work independently and coordinate large projects or events. Knowledge of how to operate music software Sound Director. Required Documents: Resume/CV to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV”. Name and contact information for 3 professional references to be entered into Candidate Profile. Cover letter to be typed/pasted at the end of your application. Advertised Salary: Commensurate with experience, plus excellent benefits. ADA: Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. This position requires moderate physical activity, including the handling of objects up to 25 pounds and/or standing or walking more than one hour per day. University Highlights: Founded in 1888, Utah State University is Utah’s premier land-grant, public service university. As an R1 research institution, Utah State is dedicated to advancing knowledge and serving the public good through innovative research and scholarly activities that are grounded in reciprocal engagement with local, regional, and global communities. USU prepares students to be active, civically engaged leaders who are prepared to address critical societal challenges. Utah State is dedicated to fostering a community where all individuals feel respected, valued, and supported. We seek to recruit, hire, and retain people from all walks of life who will champion excellence in education, research, discovery, outreach, and service. Notice of Non-discrimination: In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law. #J-18808-Ljbffr