Influencer Marketing Coordinator
UJUU - New York, New York, us, 10261Work at UJUU
Overview
- Apply
Overview
Main Responsibilities* Lead execution of all Influencer plans for UJUUBrands* Track, monitor, analyze and communicate Influencer Marketing results on a regular basis, and optimize based on results* Manage media and influencer events and seeding initiatives as needed, including the development and sourcing of branded materials and collateral* Liaise with social media team to create a seamless integration of the brand’s partnership and influencer strategies with content marketing efforts* Evaluate opportunities for influencer and brand partnerships to grow awareness and increase reach.* Build relationships and coordinate all talent contracts* Manage the multi-tiered influencer approach (in collaboration with the broader E-Comm team) including affiliate programs, seeding, opportunistic influencer activations, and fully integrated influencer-led marketing campaigns* Proactively manage the brand’s “influencer funnel,” constantly refreshing it with fresh, authentic, on-trend advocates for UJUUBrands* Stay ahead of the rapidly evolving influencer landscape to ensure UJUUBrands gain more engagement than competition* Constantly update and develop the brand’s roster of influencers based on brand marketing objectives
Qualifications, Skills, Knowledge & Experience* Excellent verbal and written communications, time management, and relationship-building skills* Must be organized, detail-oriented, and able to prioritize multiple projects in a fast-paced environment* Attention to detail, resourceful, with a can-do attitude* Proven experience with tracking/reporting Impressions, Reach, ROI, and other KPIs* Solution-oriented and collaborative leader (must work well with other functions and departments)* Drive to find innovative and effective ways to excite and engage influencers with an emphasis on scaling the program* Experience with negotiating contracts and maintaining vendor relationships* Interest in influencer + brand marketing with an emphasis on building community