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Our Client, a Mass Media And Entertainment company, is looking for a Marketing Manager III for their San Francisco, CA/Hybrid location. Responsibilities: Measure and develop insights about ad creative performance on paid and owned marketing channels, to optimize user acquisition funnels Design ad testing frameworks for each key ad network, based on constantly evolving best practices Benchmark competitor ad concepts, creative volume, and velocity of ads deployed within key genres among competitors Develop ad creative strategies and iterative recommendations in partnership with marketing and creative teams, based on data-driven insights Monitor and analyze app store and landing page performance metrics and provide insightful reports Implement ASO strategies and tactics to optimize user journeys on app stores and product landing pages Conduct keyword research, analysis and tracking to improve app store visibility and organic downloads Collaborate with cross-functional teams to ensure ad creative development and landing pages are aligned with marketing strategy Stay updated on industry trends, best practices and changes in app store and ad network algorithms to continuously improve strategies Utilize A/B testing and other data-driven approaches to optimize performance Manage and maintain relationships with app store partners, web developers, and ad networks to continuously benchmark our approaches with the market Requirements: 3 years of app store optimization and conversion experience Experience planning & implementing ad creative and landing page strategies for games of different genres, achieving significant app user base growth Strong understanding of user acquisition Experience with gaming tools and software (e.g. SensorTower, StoreMaven, Singular, etc.) Gaming experience preferred Ability to work effectively with cross-functional teams and all levels of management Ability to project manage multiple projects with strong attention to detail Ability to work in a fast-paced environment and adapt to changes Strong presentation and communication skills Bachelor’s degree or equivalent required Why Should You Apply? Health Benefits Referral Program Excellent growth and advancement opportunities As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws. J-18808-Ljbffr