American Surgical Company
Marketing Manager
American Surgical Company - Salem, Massachusetts, us, 01971
Work at American Surgical Company
Overview
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Overview
Job Title:
Marketing Manager Location:
Salem, Massachusetts Reports To:
Director of Sales Job Summary: The
Marketing Manager
will be responsible for leading the company's marketing strategy with a strong emphasis on
product management . This role will drive product lifecycle management, go-to-market strategies, brand positioning, and overall market growth. The ideal candidate will have a proven track record in
medical device marketing, product development and launches, and strategic leadership
to help American Surgical expand its market presence and revenue. Key Responsibilities: Marketing & Brand Strategy: Develop and execute a comprehensive
marketing strategy
aligned with business objectives. Enhance brand visibility and positioning in surgical markets and medical device industry. Oversee the creation of
marketing campaigns, promotional materials, and digital initiatives
to engage key stakeholders. Product Management & Development: Lead
end-to-end product management , from concept development to market launch and post-launch support. Work closely with
R&D, Sales, and Regulatory teams
to define product roadmaps, specifications, and competitive positioning. Conduct
market research
to identify trends, customer needs, and competitive threats. Develop and implement
pricing strategies
to optimize product profitability. Sales Enablement & Market Growth: Collaborate with the
sales team
to develop
go-to-market strategies , sales tools, and training programs. Establish
key partnerships
with industry influencers, hospitals, and healthcare professionals. Monitor
KPIs and marketing analytics
to measure campaign effectiveness and ROI. Regulatory & Compliance Awareness: Ensure all marketing and product management activities adhere to
industry regulations, FDA guidelines, and compliance requirements . Work closely with
regulatory affairs
to support product approvals and market entry. Qualifications & Experience: Bachelor's degree in
Marketing, Business, Biomedical Engineering, or a related field
(Master's/MBA preferred). 7-10 years of experience
in marketing, product management, or related roles within the
medical device or surgical products industry . Strong understanding of
product lifecycle management, brand strategy, and market expansion . Proven ability to develop and execute
go-to-market strategies . Experience working with
cross-functional teams , including R&D, Sales, and Regulatory Affairs. Excellent analytical, communication, and leadership skills.
Marketing Manager Location:
Salem, Massachusetts Reports To:
Director of Sales Job Summary: The
Marketing Manager
will be responsible for leading the company's marketing strategy with a strong emphasis on
product management . This role will drive product lifecycle management, go-to-market strategies, brand positioning, and overall market growth. The ideal candidate will have a proven track record in
medical device marketing, product development and launches, and strategic leadership
to help American Surgical expand its market presence and revenue. Key Responsibilities: Marketing & Brand Strategy: Develop and execute a comprehensive
marketing strategy
aligned with business objectives. Enhance brand visibility and positioning in surgical markets and medical device industry. Oversee the creation of
marketing campaigns, promotional materials, and digital initiatives
to engage key stakeholders. Product Management & Development: Lead
end-to-end product management , from concept development to market launch and post-launch support. Work closely with
R&D, Sales, and Regulatory teams
to define product roadmaps, specifications, and competitive positioning. Conduct
market research
to identify trends, customer needs, and competitive threats. Develop and implement
pricing strategies
to optimize product profitability. Sales Enablement & Market Growth: Collaborate with the
sales team
to develop
go-to-market strategies , sales tools, and training programs. Establish
key partnerships
with industry influencers, hospitals, and healthcare professionals. Monitor
KPIs and marketing analytics
to measure campaign effectiveness and ROI. Regulatory & Compliance Awareness: Ensure all marketing and product management activities adhere to
industry regulations, FDA guidelines, and compliance requirements . Work closely with
regulatory affairs
to support product approvals and market entry. Qualifications & Experience: Bachelor's degree in
Marketing, Business, Biomedical Engineering, or a related field
(Master's/MBA preferred). 7-10 years of experience
in marketing, product management, or related roles within the
medical device or surgical products industry . Strong understanding of
product lifecycle management, brand strategy, and market expansion . Proven ability to develop and execute
go-to-market strategies . Experience working with
cross-functional teams , including R&D, Sales, and Regulatory Affairs. Excellent analytical, communication, and leadership skills.