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Hello Applicant - I hope this message finds you in good health. We have a Fulltime/Perm role available with my direct client, where, in addition to a base salary, you will have access to health/medical/dental benefits, PTO, and much more.

Job Title: VP of Marketing

Location: Sterling, VA (onsite)

Duration: Full-time/permanent

Domain: CPG (consumer packaged goods)

Overview:

The Vice President of Marketing is a senior executive responsible for developing and executing the overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth. This role requires a strategic thinker with exceptional leadership skills, a deep understanding of global B2B markets , and, ideally, experience with emerging CPG brands . The VP of Marketing will collaborate closely with executive leadership, sales teams, and division chefs to ensure alignment with the company’s goals and objectives.

Qualifications & Skills:

Educational Background:

• Bachelor’s degree in Marketing, Business Administration , or a related field (Master’s degree preferred).

Experience:

• Proven experience in a senior marketing leadership role (VP of Marketing or similar).

• Strong expertise in brand management , digital marketing, and market research.

• Experience in B2B marketing , with additional experience in CPG brands preferred.

Skills & Competencies:

• Exceptional leadership and management skills to inspire and guide teams.

• Strong analytical and problem-solving abilities, with a data-driven mindset.

• Excellent communication and interpersonal skills to engage stakeholders.

• Creative thinker with a passion for innovation and brand storytelling.

• Proficiency in CRM systems , analytics platforms, and marketing automation tools.

Key Responsibilities:

Strategic Planning:

• Develop and implement comprehensive marketing strategies to promote the company's products and services.

• Align marketing objectives with the company's overall strategic plan.

Leadership & Team Management:

• Lead and mentor the marketing team, fostering a culture of creativity, innovation, and high performance.

• Oversee the recruitment, training, and development of marketing staff.

Brand Management:

• Maintain and enhance the company’s brand image and reputation.

• Ensure consistent messaging and branding across all marketing channels.

• Develop and execute brand positioning strategies to differentiate the company in the market.

Marketing Campaigns & Execution:

• Plan and execute multi-channel marketing campaigns to drive customer acquisition and retention.

• Analyze and optimize marketing performance metrics and ROI.

Budget Management:

• Optimize and manage the marketing budget, ensuring efficient allocation of resources.

• Monitor expenditures and ensure cost-effective marketing activities.

• Provide regular budget reports to senior management.

Market Research & Consumer Insights:

• Analyze market trends and consumer behavior to identify growth opportunities.

• Partner with third-party market research firms to gather data-driven insights for R&D and product innovation.

• Stay updated on emerging marketing tools and technologies.