Marketing Assistant
Lenox Roofing Solutions - Myrtle Beach, South Carolina, United States, 29588Work at Lenox Roofing Solutions
Overview
- Apply
Overview
Develop and Execute Marketing Strategies:
• Collaborate with the management team to define marketing goals and objectives • Conduct market research to identify target demographics, industry trends, and competitors' activities • Develop comprehensive marketing plans, including digital and traditional advertising, promotional campaigns, events, networking, and prospecting
Brand Management:
• Maintain a strong brand presence in the roofing industry, focusing on multi-family projects • Ensure brand consistency across all marketing collateral, including website content, social media platforms, brochures, and presentations • Monitor and manage online reputation and customer reviews, responding promptly to feedback or inquiries
Digital Marketing:
• Manage the company's digital marketing efforts, including website content updates, SEO optimization, email marketing campaigns, and social media channels • Develop engaging and relevant content for blog posts, articles, newsletters, and social media platforms • Curate and create content including short/long-form posts, images and videos (creative captions, editing, storytelling, etc.) • Monitor key performance indicators (KPIs) and analytics to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement
Collateral Development:
• Create and maintain marketing materials, such as brochures, presentations, case studies, and proposal templates • Collaborate with designers and content creators to ensure high-quality visuals and compelling messaging for use at trade shows/networking events
Lead Generation and Conversion:
• Implement lead generation strategies to identify and cultivate potential clients for multi-family roofing projects • Develop and execute targeted email marketing campaigns and lead nurturing workflows • Assist the sales team in tracking leads, analyzing conversion rates, and optimizing the sales funnel
Event Coordination:
• Plan and coordinate industry events, trade shows, and community outreach programs to enhance brand visibility and generate leads • Manage logistics, including booth setup, promotional materials, and post-event follow-up
Relationship Building:
• Cultivate relationships with property managers, contractors, and industry professionals to generate referrals and build strategic partnerships • Attend networking events and industry conferences to stay updated on market trends and forge connections Qualifications: • 2 or more years of experience in an ad agency environment or related environment • Should be an experienced communicator with solid project management skills • Candidate should have their finger on the pulse of the current marketing landscape • 4-year degree in Marketing, Journalism, Business, or related field required • Strong understanding of web and email systems, public relations, brand messaging, and social platforms
The person most likely to succeed in this position will possess:
• Bachelor's degree in Marketing, Business Administration, or a related field • Proven experience in marketing coordination or a similar role, preferably in the construction or roofing industry • Strong understanding of digital marketing platforms, including SEO, social media, email marketing, and analytics • Proficiency in graphic design software and content management systems is a plus • Excellent written and verbal communication skills • Ability to multitask, prioritize work, and meet deadlines in a fast-paced environment • Attention to detail and commitment to producing high-quality work • Strong analytical and problem-solving skills • Ability to work collaboratively as part of a team and independently when required Compensation: $40,000 - $45,000
• Develop and Execute Marketing Strategies: • Collaborate with the management team to define marketing goals and objectives • Conduct market research to identify target demographics, industry trends, and competitors' activities • Develop comprehensive marketing plans, including digital and traditional advertising, promotional campaigns, events, networking, and prospectingBrand Management: • Maintain a strong brand presence in the roofing industry, focusing on multi-family projects • Ensure brand consistency across all marketing collateral, including website content, social media platforms, brochures, and presentations • Monitor and manage online reputation and customer reviews, responding promptly to feedback or inquiriesDigital Marketing: • Manage the company's digital marketing efforts, including website content updates, SEO optimization, email marketing campaigns, and social media channels • Develop engaging and relevant content for blog posts, articles, newsletters, and social media platforms • Curate and create content including short/long-form posts, images and videos (creative captions, editing, storytelling, etc.) • Monitor key performance indicators (KPIs) and analytics to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for improvementCollateral Development: • Create and maintain marketing materials, such as brochures, presentations, case studies, and proposal templates • Collaborate with designers and content creators to ensure high-quality visuals and compelling messaging for use at trade shows/networking eventsLead Generation and Conversion: • Implement lead generation strategies to identify and cultivate potential clients for multi-family roofing projects • Develop and execute targeted email marketing campaigns and lead nurturing workflows • Assist the sales team in tracking leads, analyzing conversion rates, and optimizing the sales funnelEvent Coordination: • Plan and coordinate industry events, trade shows, and community outreach programs to enhance brand visibility and generate leads • Manage logistics, including booth setup, promotional materials, and post-event follow-upRelationship Building: • Cultivate relationships with property managers, contractors, and industry professionals to generate referrals and build strategic partnerships • Attend networking events and industry conferences to stay updated on market trends and forge connections