Brand Marketing Specialist
Empower Brands - Richmond, Virginia, United States, 23214![Empower Brands](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Empower Brands
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Overview
Job Summary:
Empower Brands is looking for a high-energy and experienced marketing professional to join the brand marketing team of one of its newest emerging brands - Canopy Lawn Care. The Brand Marketing Specialist is a key member of the marketing team, responsible for supporting franchise owners at all stages of their business by providing training and ongoing guidance for the development, implementation and support of their local marketing plans.
This is a highly consultative position that requires marketing experience and someone that has genuine passion for helping others succeed. This position is a key member of the marketing team who will work closely with the Brand Marketing Manager, digital marketing team, and creative team to support both local and national initiatives.
The Brand Marketing Specialist position is best suited for self-starter marketers who can take ownership of processes, take initiative, and engage with the entire team.
This highly adaptable and organized individual will need to possess excellent presentation and speaking skills and be able to command the attention of a room and deliver a message with confidence. 2-4 years of marketing industry experience preferred. Meta expertise and certification a plus.
Essential Responsibilities:
Evaluate and interpret local marketing results and collaborate with the franchise owner to provide pertinent recommendations for optimal ROIs.Ensure the consistency of the Canopy Lawn Care brand in all messaging across multiple platforms.Manage inventory of marketing promotional and print items and place orders when neededDeliver in-person new franchisee training and ongoing trainingWork closely with the graphic design team to develop creative assetsManage workflow within Teamwork project management systemCreate and implement email marketing templatesWrite, schedule, and evaluate social media contentMaximize marketing automations through CRM systemBasic Requirements:
2-4 years' experience in the Marketing field, Agency experience preferredBachelor's degree in marketing, communications, or businessProficiency in Microsoft office (Word, PowerPoint, Excel, Outlook)Effective time management skills and the ability to juggle multiple projects and deadlinesStrong verbal and written communication skillsAbility to work both independently as well as within a team environmentSelf-starterStrong attention to detailEnergetic and enthusiastic attitudeMulti-tasking capabilitiesAdept at learning new technology and marketing platformsPreferred Skills:
Direct mail & print (offset and digital) experienceDigital marketing experience (i.e. Google Adwords, PPC, Social Media)Experience with Teamwork project management systemAgency or lawn care/green industry experience a plusB2C marketing experience a plus
Empower Brands provides excellent benefits including healthcare, dental, vision, matching 401k, and unlimited PTO. This is a full-time position and candidate must
be located in Richmond, VA . No remote applications please. All marketing team members work on a hybrid schedule with 4 days in the Short Pump office and 1 remote day.
About Empower Brands:
Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Canopy Lawn Care, Bumble Roofing and Superior Fence and Rail. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company's website at EmpowerFranchising.com .