Creative Strategy Analyst Job at Verizon Communications in New Yo...
Verizon Communications - New York, NY, United States, 10261
Work at Verizon Communications
Overview
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Overview
When you join Verizon
You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.
The Creative Strategy organization leads end-to-end marketing strategy and creative comms development/execution across the Central Marketing Organization (CMO). This role will sit within the Creative Marketing team, responsible for delivering best-in-class, integrated creative across all consumer touch points. The team works closely with internal teams like Integrated Marketing Communications (IMC), Marketing Activation (MA), Consumer Marketing Insights (CMI), Media Strategy, Verizon Digital Marketing (VZDM), and various Business Groups, as well as external agency partners.
What you’ll be doing:
Support the Senior Marketing Manager and Marketing Director on Verizon Home Internet campaigns (Fios, 5G Home, LTE Home) that support value proposition and promotional efforts at a national level.
Assisting with the development and execution of creative campaigns, from creative briefing to development to production, as well as end-to-end project management.
Supporting the development and execution of best-in-class creative, inclusive of both traditional, experiential, and digital channels, with agencies and internal teams.
Partnering with outside agencies in managing brand promotional and marketing efforts.
Becoming an expert on the cross-functional process that drives innovation and culture-shaping ideas attached to our brand.
Working directly with Verizon legal to secure approval on all creative materials and communicate any feedback to advertising agencies and internal teams.
Ensuring all regulatory, legal, compliance, and branding guidelines are followed.
Supporting timelines and budgets, ensuring that all deadlines are maintained.
Monitoring the competitive landscape to constantly stay abreast of new developments and marketing opportunities.
What we’re looking for:
You’re the type of person who sees the big picture and looks to make the biggest impact possible. You have an eye for design and a business focus. You are creative and innovative, but understand when to stay within the lines. You’re comfortable working and communicating with all types of people. You’re an ambitious and motivated self-starter - and get excited by challenges and working in a fast-paced, ever-changing environment. You’re organized and detail-oriented and you’ve got a knack for spotting errors. You take a lot of pride in your work, and that’s why people count on you to deliver.
You’ll need to have:
Bachelor's degree or one or more years of work experience.
Even better if you have one or more of the following:
Bachelor's degree in marketing, communications, advertising, or business, or one or more years of professional-level experience in an account or project management role in an external or internal agency.
A great attitude and eagerness to learn.
A great team player, but also the ability to work independently.
Willingness to present your ideas to a range of audiences with success.
Have an in-depth understanding of the paid media landscape.
Demonstrated willingness to drive projects to successful completion.
Willingness to operate effectively in a fast-paced environment.
Resourcefulness and solution-oriented abilities.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
Where you’ll be working
In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
Scheduled Weekly Hours
40
Equal Employment Opportunity
We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package.
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