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Content Summary: Content Marketing Specialist at Denver, for Remaxrealestatecentral

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Job Description

RE/MAX is looking for a Content Marketing Specialist to join our marketing team and be dedicated to the customer engagement and adoption team. This role serves as an internal agency relationship between departments and requires an out-of-the-box thinker and team player. The role is responsible for strategizing, creating, and publishing content that drives engagement and supports specific products/solutions and services as defined by the company, focusing on 'how-to' use it and best practices. Developing a variety of content to highlight features and benefits, they strategically align content with adoption goals, help generate new users and training interest, as well as enhance visibility for key products and services. Their work ensures that the value proposition is effectively communicated to the target audience, driving interest and adoption.

As a Content Marketing Specialist, you will be responsible for maintaining your own schedule and managing your time across all tasks. Additionally, it is expected that you produce work that is imaginative, original, accurate, and grammatically correct as you represent the most recognized brand in the real estate industry.

Job Duties/Essential Functions

• Manage the content creation process from concept to distribution and ongoing analysis to help meet goals and objectives.
• Act as team editor and review submitted content for accuracy, grammar, and consistency that aligns with RE/MAX brand standards and guidelines.
• Develop and implement go-to-market communication/marketing strategies and plans for numerous solutions that drive results.
• Research RE/MAX technology and solutions, as well as real estate best practices, to stay informed on varying markets across the country.
• Ongoing outreach to internal teams to stay up-to-date on releases and areas of focus in order to drive traffic, engagement, and hit KPIs and results as needed.
• Assist with the design and development of PowerPoint presentations used by various teams, as well as content needed for various channels and mediums that drive results.
• Develop and maintain certification content for internal and external teams that is accurate, on message, and clearly demonstrates value to help grow adoption and usage of RE/MAX solutions.
• Other job duties as assigned.

Preferred Education Requirements

• BS/BA degree in marketing, advertising, communications, instructional design, or equivalent.

Years of Experience

• 2-4 years content marketing experience.

Preferred Licensing, Certificates, And Skills

• Ability to work independently and manage your daily tasks without direct supervision.
• Creative thinking and writing skills are a must, plus clarity and accuracy.
• Organized and able to meet various deadlines.
• Experience with content outreach and building relationships with audiences.
• Self-motivated with a startup mentality.
• Excellent communication skills, both verbally and written.
• Ability to think creatively to develop successful and shareable content.
• Ability to report on key metrics.

Standard Preferred Knowledge, Skills, And Abilities

• Strong planning, copywriting, and editing skills to generate a large volume of content tailored to specific audience segments.
• Technical/Functional Expertise: Has knowledge of the job, function, department, and its impact on customers, continues to learn and grow, stays current on changes in process, policy, and the function, and fulfills responsibilities of the job.
• Customer & Relationship Focus: Anticipates and delivers on customer needs, manages internal/external relationships, resolves problems, and shares pride of the brand to customers.
• Decision Quality: Makes sound decisions quickly and gathers information, considering long-term repercussions of decisions.
• Drives for Results and Quality: Takes ownership of job assignments and productivity, takes initiative, focuses on the quality and quantity of results, sets priorities, and meets deadlines.

Hire Range/Rate

$55,000 - $62,000. Actual compensation offered to candidates will be finalized at offer and may be above or below the posted range due to skill level, experience, industry-specific knowledge, education/certifications, or geographic location. The offer rate represents one component of the RE/MAX Holdings total compensation package. Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus eligibility.

• Competitive Medical, Dental, and Vision benefits
• Retirement plans with optimal company match
• Annual bonus/merit opportunity
• Educational Assistance
• Mental Health support program
• M.O.R.E. Events offered in-person and virtually
• Mentorship program
• Employee Resource Groups
• Community Engagement
• Diversity, Equity, and Inclusion
• Parenting
• Remote
• Women at RE/MAX

RE/MAX, LLC & Motto Mortgage is proud to be an equal opportunity employer committed to diversity and inclusion, as well as non-discrimination in employment. All persons shall be afforded equal employment opportunity, and all qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability unrelated to performing the essential task of the job or other legally protected categories.

Application Deadline: February 22, 2025

Seniority level: Entry level

Employment type: Full-time

Job function: Information Technology

Industries: IT Services and IT Consulting

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