Staffing Ninja is hiring: VP of Marketing in Sterling
Staffing Ninja - Sterling, VA, US
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Overview
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Overview
Job Title: Vice President of Marketing
Location: Sterling, VA
Duration: Full-Time Permanent
Pay Range: $120k - $140k Annually + Benefits
Overview:
The Vice President of Marketing is a senior executive responsible for developing and executing the overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth. This role requires a strategic thinker with exceptional leadership skills , a deep understanding of global B2B markets , and, ideally, experience with emerging CPG brands . The VP of Marketing will collaborate closely with executive leadership, sales teams, and division chefs to ensure alignment with the company’s goals and objectives.
Key Responsibilities:
Strategic Planning:
- Develop and implement comprehensive marketing strategies to promote the company's products and services.
- Align marketing objectives with the company's overall strategic plan .
Leadership & Team Management:
- Lead and mentor the marketing team , fostering a culture of creativity, innovation, and high performance.
- Oversee the recruitment, training, and development of marketing staff.
Brand Management:
- Maintain and enhance the company’s brand image and reputation .
- Ensure consistent messaging and branding across all marketing channels.
- Develop and execute brand positioning strategies to differentiate the company in the market.
Marketing Campaigns & Execution:
- Plan and execute multi-channel marketing campaigns to drive customer acquisition and retention.
- Analyze and optimize marketing performance metrics and ROI .
Budget Management:
- Optimize and manage the marketing budget , ensuring efficient allocation of resources.
- Monitor expenditures and ensure cost-effective marketing activities.
- Provide regular budget reports to senior management.
Market Research & Consumer Insights:
- Analyze market trends and consumer behavior to identify growth opportunities.
- Partner with third-party market research firms to gather data-driven insights for R&D and product innovation.
- Stay updated on emerging marketing tools and technologies .
Qualifications & Skills:
Educational Background:
- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
Experience:
- Proven experience in a senior marketing leadership role (VP of Marketing or similar).
- Strong expertise in brand management, digital marketing, and market research .
- Experience in B2B marketing , with additional experience in CPG brands preferred.
Skills & Competencies:
- Exceptional leadership and management skills to inspire and guide teams.
- Strong analytical and problem-solving abilities, with a data-driven mindset.
- Excellent communication and interpersonal skills to engage stakeholders.
- Creative thinker with a passion for innovation and brand storytelling .
- Proficiency in CRM systems, analytics platforms, and marketing automation tools .