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Senior Vice President of Marketing About the Company Leading provider of social media analytics Industry Internet Type Privately Held, VC-backed Founded 2007 Employees 501-1000 Funding $51-$75 million Categories Internet Analytics Social Media Technology Information Technology & Services Customer Service Enterprise Software Information Collection & Delivery Media & Internet Newspapers & News Services Sales and Marketing Specialties Social Media Social Media Monitoring Analysis Data Social media reporting Social Listening Research Engagement Social Intelligence social insights consumer market insights Business Classifications SAAS B2B About the Role The Company is in search of a Senior Vice President of Marketing to spearhead its brand and demand generation strategies. The successful candidate will be tasked with leading a high-performing marketing team, fostering a culture of innovation, and ensuring that marketing efforts are in line with the company's business objectives. This role demands a strategic leader with a proven track record in B2B marketing, particularly in the mid-market and enterprise segments, and a hands-on approach to all key marketing functions, including ABM, SEO/SEM, content marketing, and field marketing. The SVP will be responsible for transforming the marketing engine into a revenue-driving force, with a focus on multi-channel campaigns, social media optimization, and data-driven optimization to maximize ROI. Applicants for the SVP of Marketing position at the company should have a minimum of 15 years' experience in demand generation, growth marketing, or a related field, with at least 7 years in a senior leadership role. The role requires a leader with a deep understanding of the buyer's journey, sales funnel, and customer lifecycle management, and the ability to align marketing strategies with sales and business goals. The ideal candidate will have a strong background in technology, including CRM, marketing automation, and ABM platforms, and a proven ability to manage multi-million dollar budgets. Exceptional communication skills are essential, as the SVP will be expected to work closely with executive leadership and present data-driven recommendations that influence company-wide initiatives. Hiring Manager Title President Travel Percent Less than 10% Functions Marketing