Mediabistro
Vice President of Marketing ID : 9552670672
Mediabistro - Springfield, Massachusetts, us, 01119
Work at Mediabistro
Overview
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Overview
About the Role
Make sure to apply with all the requested information, as laid out in the job overview below. The Company is seeking a VP of Marketing to join their team. The successful candidate will be tasked with the development and execution of comprehensive marketing strategies aimed at driving revenue growth and enhancing brand awareness, particularly within the US market. This pivotal role demands a strategic thinker with a proven track record in demand generation and the ability to build and lead high-performing marketing teams. The VP of Marketing will be responsible for creating and implementing integrated marketing plans that align with business objectives, conducting market research, and setting KPIs for the team. Additionally, the role involves maintaining a strong brand identity across all channels and leading the execution of multi-channel campaigns. Minimum Requirements Bachelor's degree in marketing, business, communications, or a related field; MBA preferred. A minimum of 10 years' progressive marketing experience, including at least 5 years' in a leadership role. Proven track record in driving revenue growth through demand-generation activities. Strong analytical and data-driven decision-making skills. Excellent communication, presentation, and interpersonal abilities. Experience in the technology sector, particularly in SaaS, CPaaS, or communications. Proficiency with marketing automation platforms and CRM systems. 5+ years of experience working internationally is desirable.
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Make sure to apply with all the requested information, as laid out in the job overview below. The Company is seeking a VP of Marketing to join their team. The successful candidate will be tasked with the development and execution of comprehensive marketing strategies aimed at driving revenue growth and enhancing brand awareness, particularly within the US market. This pivotal role demands a strategic thinker with a proven track record in demand generation and the ability to build and lead high-performing marketing teams. The VP of Marketing will be responsible for creating and implementing integrated marketing plans that align with business objectives, conducting market research, and setting KPIs for the team. Additionally, the role involves maintaining a strong brand identity across all channels and leading the execution of multi-channel campaigns. Minimum Requirements Bachelor's degree in marketing, business, communications, or a related field; MBA preferred. A minimum of 10 years' progressive marketing experience, including at least 5 years' in a leadership role. Proven track record in driving revenue growth through demand-generation activities. Strong analytical and data-driven decision-making skills. Excellent communication, presentation, and interpersonal abilities. Experience in the technology sector, particularly in SaaS, CPaaS, or communications. Proficiency with marketing automation platforms and CRM systems. 5+ years of experience working internationally is desirable.
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