Vice President, Marketing Shared Services
Tyler Technologies - Plano, Texas, us, 75086![Tyler Technologies](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Tyler Technologies
Overview
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Overview
Oversee the Marketing Operations team, which includes brand & creative services, and marketing enablement. Benchmark Tyler's current marketing activities, performance, and investment against industry best practices, and through gap analysis, develop roadmaps for improvements and business cases for undertaking necessary changes. Ensure the timely delivery of high-quality, on-brand creative assets through Tyler's workflow project management system. Oversee the end-to-end execution of marketing campaigns through Tyler's marketing automation platform, from planning and strategy development to implementation and analysis.
MarTech & Data
Oversee the marketing technology, website experience, and marketing data teams. Direct the orchestration and delivery of integrated marketing campaigns to reach and engage target audiences with relevant information. Oversee the marketing technology procurement and implementation process including evaluating, implementing, and optimizing marketing systems, tools, and technology platforms. Spearhead cross-function collaboration efforts for data initiatives including data integration, data hygiene, database management, and data acquisition. Oversee the tracking and analysis of marketing performance metrics across various campaigns and initiatives including creating and delivering comprehensive reports to provide executive stakeholders and marketing leaders with insights into marketing effectiveness and ROI. Oversee the Tyler corporate website administration and experience.
Digital Marketing
Oversee the activation and delivery of integrated marketing campaigns and tactics through strategic use of email marketing, social media, SEM, webinars, advertising & sponsorships. Direct the execution of comprehensive digital marketing and advertising strategies that align with Tyler's marketing objectives and business growth targets. Build depth and breadth of subject-matter-expertise across Tyler's digital marketing channels. Oversee the active analysis of digital marketing trends, audience insights, and competitor strategies to identify opportunities for continuous improvement. Ensure consistency of messaging, branding, and audience targeting across digital marketing channels. Lead strategic partnerships with external advertising agencies.
Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field 15+ years of experience in a marketing field, with a focus on shared services, operations, technology, or data 10+ years of proven experience in marketing leadership roles Working experience in CRM solutions, marketing automation, and extended experience working in a digital marketing environment Strong understanding of marketing best practices and the ability to lead and mentor marketing teams effectively Expertise in marketing technology and analytics platforms, including marketing automation tools, customer data platforms, and CRM systems Strong project management skills, with the ability to handle multiple projects simultaneously and meet tight deadlines Exceptional analytical and problem-solving abilities, with a data-driven mindset Experience managing annual operating budgets of $5M+ Excellent communication, collaboration, and negotiation skills to work effectively with cross-functional teams and external partners Must be self-motivated, work comfortably in a fast-paced environment and within group settings, and have excellent time-management skills Strong collaborator with exceptional relationship-building skills Intellectual curiosity, including an interest in and capacity for highly complex technical issues
Great Place to Work & Grow Your Career Come join us as we transform the public sector! Our mission, vision, and values guide everything we do. We're also frequently recognized as a great workplace locally and nationally. See our many awards and accolades.
Taking Care of You & Your Family Your health and well-being are important to us. That's why we invest in our team members by offering competitive benefits to support their health and financial wellness. Learn more about how we care for our people. Apply Online Requisition Number:2024-5971
Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, protected veteran status, or any other status protected under local, state, or federal laws. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request by emailing jobs@tylertech.com or by calling 800.646.2633 ext. 791008. Please keep in mind these methods are reserved for individuals who require accommodation due to a disability.