Williamsburg Winery
Williamsburg Winery is hiring: Marketing Manager in Williamsburg
Williamsburg Winery - Williamsburg, VA, United States, 23187
Work at Williamsburg Winery
Overview
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Overview
Marketing Manager - Position Description
Status: Salaried Exempt
We are seeking an experienced and innovative Marketing Manager to promote our company's brand and services.
Summary:
Duties and Responsibilities
Status: Salaried Exempt
We are seeking an experienced and innovative Marketing Manager to promote our company's brand and services.
Summary:
- Develop, implement, and execute strategic marketing plans for the organization in order to attract and retain customers.
- Create engaging and informative content for social media, build sustainable relationships and partnerships with vendors, agencies, and artists.
- Report directly to the CEO
Duties and Responsibilities
- Content Marketing
- Develop and implement content marketing programs and campaigns. Ensure the company is communicating the right message to attract prospective customers and retain existing ones.
- Generate, edit, publish, and share engaging content daily to increase brand awareness.
- Monitor social media metrics and prepare a monthly report as compared to competitors for senior management.
- Lead market research efforts to uncover the viability of current and existing products and services.
- Communicate and engage with guests, respond to queries in a timely manner, and monitor customer reviews.
- Keep up to date on industry's best practices and technology.
- Administrative/Communication Assistance
- Coordinate meetings and maintain company calendar to include events, festivals, and other business affairs relating to the public. Ensure accurate information is relayed to the public.
- Represent the marketing department to cross-functional groups including product management and sales.
- Update senior management on the progress of marketing activities and report the results.
- Assist in the collection and analysis of information as requested.
- Maintain relationships with local partners and vendors, including CRM maintenance of marketing contacts.
- Assist the winery in representation at public and private events, both on and off-site.
- Collaborate with other media organizations and advertising agencies.
- Qualifications
- Intimate understanding of traditional and emerging marketing channels.
- Excellent communication skills.
- Ability to think creatively and innovatively.
- Analytical skills to forecast and identify trends and challenges.
- Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, and social media.
- Experience with graphic design, photography, and video are beneficial to the role.