Gannett Co., Inc.
Consumer Marketing Strategy Director
Gannett Co., Inc. - Des Moines, Iowa, United States, 50319
Work at Gannett Co., Inc.
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Overview
Job Description :
Consumer Marketing Strategy Director - Des Moines Register Note for Current Employees : Please use our abbreviated process on the internal Careers site by logging into Dayforce through OKTA. Gannett Co., Inc. (NYSE : GCI) is a diversified media company dedicated to empowering communities through its extensive reach at the national and local level. Our mission is to inspire, inform, and connect audiences via scalable media and digital marketing solutions. Our portfolio includes the USA TODAY NETWORK, Newsquest in the UK, LocaliQ, and USA TODAY NETWORK Ventures. We are seeking a Head of Subscription Sales and Engagement for the Des Moines Register . The successful candidate will develop and lead strategic plans to drive subscriber acquisition, increase engagement, and reduce churn. This role reports to the consumer subscription and revenue team, with a dotted line to the local GM, and requires work in Des Moines 60% of the time. Salary :
105,000 annually Key Responsibilities : Develop and oversee sales and engagement strategies, including audience growth plans. Collaborate with news teams on marketing initiatives to support subscription growth, including newsletters, SMS, social media, and native apps. Manage social media advertising and SEM campaigns to boost subscriptions and engagement. Ensure website and ad functionality for print and digital subscriptions. Lead in-app campaigns and analyze results, adjusting strategies as needed. Participate in local events to promote subscriptions and brand awareness. Coordinate with enterprise and analytics teams to optimize results and track performance. Maintain documentation on trends, YOY changes, and anomalies. Qualifications :
Bachelor's Degree 5+ years in sales and marketing, with 2+ years in subscription sales Experience creating social and onsite ads, SEO / SEM knowledge Proficiency in Microsoft Office, Google Analytics, and project management tools Strong strategic planning, data analysis, and communication skills Self-motivated with the ability to manage multiple priorities Ability to work in Des Moines as required Equal Opportunity Statement : Gannett Co., Inc. is committed to diversity and equal employment opportunity. We consider all qualified applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or other protected statuses. Reasonable accommodations are available upon request. J-18808-Ljbffr Create a job alert for this search
Director Marketing Strategy • Des Moines, IA, United States
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Consumer Marketing Strategy Director - Des Moines Register Note for Current Employees : Please use our abbreviated process on the internal Careers site by logging into Dayforce through OKTA. Gannett Co., Inc. (NYSE : GCI) is a diversified media company dedicated to empowering communities through its extensive reach at the national and local level. Our mission is to inspire, inform, and connect audiences via scalable media and digital marketing solutions. Our portfolio includes the USA TODAY NETWORK, Newsquest in the UK, LocaliQ, and USA TODAY NETWORK Ventures. We are seeking a Head of Subscription Sales and Engagement for the Des Moines Register . The successful candidate will develop and lead strategic plans to drive subscriber acquisition, increase engagement, and reduce churn. This role reports to the consumer subscription and revenue team, with a dotted line to the local GM, and requires work in Des Moines 60% of the time. Salary :
105,000 annually Key Responsibilities : Develop and oversee sales and engagement strategies, including audience growth plans. Collaborate with news teams on marketing initiatives to support subscription growth, including newsletters, SMS, social media, and native apps. Manage social media advertising and SEM campaigns to boost subscriptions and engagement. Ensure website and ad functionality for print and digital subscriptions. Lead in-app campaigns and analyze results, adjusting strategies as needed. Participate in local events to promote subscriptions and brand awareness. Coordinate with enterprise and analytics teams to optimize results and track performance. Maintain documentation on trends, YOY changes, and anomalies. Qualifications :
Bachelor's Degree 5+ years in sales and marketing, with 2+ years in subscription sales Experience creating social and onsite ads, SEO / SEM knowledge Proficiency in Microsoft Office, Google Analytics, and project management tools Strong strategic planning, data analysis, and communication skills Self-motivated with the ability to manage multiple priorities Ability to work in Des Moines as required Equal Opportunity Statement : Gannett Co., Inc. is committed to diversity and equal employment opportunity. We consider all qualified applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or other protected statuses. Reasonable accommodations are available upon request. J-18808-Ljbffr Create a job alert for this search
Director Marketing Strategy • Des Moines, IA, United States
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