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Superplastic is a globally recognized entertainment and product company that creates original animated characters and turns them into massively engaging celebrities on both new and traditional media. Our virtual influencers Janky, Guggimon, Dayzee & Staxx have millions of followers and collaborate with celebrities, artists, and premier brands such as Gucci, Fortnite, J Balvin, the Gorillaz and more. We produce some of the world’s finest designer toys, apparel, NFTs, movies, and other animated entertainment. Our world headquarters are located in beautiful Burlington, Vermont and we are hiring for the following positions that are based 100% in our office at 47 Maple Street. Superplastic is in an explosive growth stage, and this is a fantastic opportunity to join our amazing team of awesome “characters”.

**Job Description Summary: **

The Marketing Manager will develop and lead the execution of Marketing strategies and initiatives that build the Superplastic brand and intellectual properties, and achieve company and departmental KPI targets. This is a critical function within the business as you will oversee a team that drives all Marketing disciplines including social media, email, PR, community, events, advertising, influencers, and promotions. This position will report to the Marketing Director and collaborate with internal and external creative partners.

A strong commitment to achieving results, the ability to multitask with a positive mindset, and a keen sense of how to communicate effectively and partner with key stakeholders are a must for this position, as well as proven success leading high functioning teams.

RESPONSIBILITIES:

Lead the team in the development of Annual Marketing Plan, goals, tactics and approaches to support overall company KPI’s

Provide strong leadership and mentoring for Marketing team members

Establish and nurture solid partnerships with the Creative and Sales teams

Collaborate interdepartmentally to achieve optimum results

Maintain the Company brand calendar to ensure amplification of all priorities

Create pitch decks to sell marketing initiatives internally and externally

Work with third party PR resources to achieve all deliverables

Ensure that the social calendar is updated on a rolling month, making room for flexibility with updated priorities

Work with analyst and Marketing Director to set challenging, yet achievable goals and success metrics for each big beat

Facilitate and lead team collaboration, leveraging all department resources as appropriate

REQUIREMENTS:

At least 3 years of Marketing leadership experience

Proven experience consistently delivering on all KPI’s

A strong sense of team

A proactive approach to identifying and solving issues

An eye for detail and creative genius

Strong communication skills, both written and verbal

Relevant professional certifications are a plus

Ability to thrive in a dynamic, fast-paced startup environment

Bachelor’s degree, preferably in Marketing/Communications

Copywriting experience is a big plus!

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