Digital Marketing Coordinator, Disney+
The Walt Disney Company - Burbank, California, United States, 91520![The Walt Disney Company](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at The Walt Disney Company
Overview
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Overview
Daily programming support for social content across all platforms for @DisneyPlus platformsCurate community engagement and user generated content for team leader reviewAssist specialists and managers in copy and creative consistent with brand voice and campaign positioningIdeate new social concepts to engage digital audiences, leveraging brand-safe trendsAttend brainstorms and meetings for future projects, ensuring cross-team coordination
Project & Operations Coordination
Data input, updates, and maintenance of daily programming and monthly calendars using AirtableTagging for reporting, calendar maintenance, and asset management in collaboration with specialists and coordinatorsLiaise daily with teams, including social and digital campaign team, for priorities amplification in line with Disney+ Brand and Title supportDraft strategy briefs, and document support plans as assigned by team leaderCollaborate with internal teams throughout content development lifecycle across all channels domestically
Asset & Creative Coordination
Asset tracking, sourcing, and coordination for Disney+ contentFacilitate production notes with creative partners, including external vendors, for custom social contentCoordinate partner routing and deliver final approved assets and copy to partners, aligning with wider marketing plans and reporting needsAssist in live content coverage and execution for talent press junkets, content shoots, and marketing eventsProvide occasional posting and asset trafficking support to the paid social team
Basic Qualifications:BA in marketing, business, communications, production or graphic design or equivalent experienceRelevant experience, including internships, in social media and/or related digital marketing for regional or global brandsFamiliar with social content & posting for platforms including but not limited to: Instagram, TikTok, YouTube, X, Facebook, and ThreadsExperience with visual storytelling, and producing compelling and engaging social contentA passion for social media and brand stewardshipKnowledge of social media zeitgeist, pop culture, and trendsDemonstrate strong creative strategy, original and outside the box thinkingAbility to work collaboratively within a group as well as independently with little supervisionOpenness to feedback with the ability to defend a creative choice while respectfully managing revisionsAn affinity for the Disney, Disney+, and associated franchisesSolution-oriented perspective that manages change wellAbility to manage time efficiently and work within a deadline-oriented environmentProactive mindsetAbility to work flexible hours including nights and weekendsWillingness to try new things and gain new skillsPreferred Qualifications:Broad understanding of the role of social media in society today and its application to businessExperience with using and writing social copy for various social media platforms including, but not limited to, Instagram, Facebook, Twitter, LinkedIn, Snapchat and TikTokKnowledge and understanding of social media KPIsExperience with Airtable, Sprinklr, and Google Suite a plusExperience with social graphic design and video editing a plusExperience in entertainment industry and/or digital marketing agency a plusCan formulate a point of view and clearly articulate itA proactive self-starting approach and eager to learnAbility to navigate a complex organizationThe hiring range for this position in California is $52,400 to $70,200 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.