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Location: Illinois: Chicago

Job Description:

• Manages Institute website and oversees management of Institute affiliated websites; works in collaboration with external consultants on website development and project management.
• Manages multiple Institute social media accounts, including LinkedIn, X, and Instagram; oversees management of Institute affiliated social media accounts.
• Creates and maintains a content calendar; recommends, designs, and executes various social media campaigns, including paid advertising, to support report releases, Institute programming, event registrations, audience development, awareness and engagement, and other activities.
• Manages and deploys Institute email marketing campaigns and newsletters related to specific programs, events, and other projects; maintains email marketing lists and forms.
• Provides training, support, and guidance to other communications staff members on website, social media, and email marketing projects; ensuring consistency in presentation, brand voice, and objectives.
• Oversees transition of email marketing platforms, ensuring brand consistency, audience segmentation, and development of new email marketing strategies.
• Monitors performance and key metrics to continuously improve messaging, engagement, and targeting to improve outcomes, such as growing Institute email marketing lists, website pageviews, social media following, etc.
• Proposes and develops new strategies for the Institute's storytelling, including innovative ways to create and promote content, infographics, and other thought leadership across digital channels.
• Manages digital publicity surrounding Institute events and general programming, including webinars.
• Manages upkeep of digital technologies, software, and platform subscriptions for Institute digital marketing needs.
• Monitors the online presence (websites and social media) of Institute affiliated initiatives, associated schools and centers, as well as the University of Chicago's news and events pages, for climate-related updates that would be appropriate for cross-promotion; coordinates with other campus communicators to cross-promote Institute content.
• Accomplishes assigned duties through two or more of the following: written communications; visual/graphic media, which may include website development and maintenance; speeches and personal contact. The incumbent is still acquiring higher-level knowledge and skills.
• Develops, plans, and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view.
• Makes contributions to the media interface, including writing press releases, planning and organizing media coverage for major events, and crafting responses to sensitive or controversial issues.
• Performs other related work as needed.

Preferred Qualifications

Education:

• Bachelor's degree in communications, public relations, journalism, or a related field.

Experience:

• Minimum of five years of relevant experience.
• Managing websites, email, and social media accounts in a professional capacity.
• Background in energy/environmental issues.
• Representing a brand via social channels, including LinkedIn, X, and Instagram.
• Creating and overseeing paid social media advertising campaigns for targeted audiences, with understanding of targeting, split testing, and different ad formats.

Technical Skills or Knowledge:

• Proficiency with MS Office (Word, Excel, PowerPoint) and web-based communication methods and tools such as HubSpot and WordPress or similar platforms.
• Prior experience working with Canva, Adobe Creative Suite, or other graphic design programs.
• Photography and video experience.

Preferred Competencies

• Knowledge of current trends and best practices in digital engagement and their applications to communication strategies, including through web, email, and social media.
• Exceptional interpersonal skills, and work both independently with a high degree of initiative and collaboratively as part of a team.
• Work effectively with management, staff, researchers, students, and outside vendors and collaborators.
• Strategic and creative thinking, project management and planning skills.
• Manage and prioritize job tasks, perform effectively in a fast-paced environment, and meet deadlines in a timely manner while maintaining professionalism and product quality.
• Excellent organizational, problem-solving and decision-making skills, creativity, flexibility, and attention to detail.

Working Conditions

• This position is remote, with minimal travel to campus or external locations.

Application Documents

• Resume/CV (required)
• Cover Letter (required)
• Three Professional References Contact Information (required)

The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via the Applicant Inquiry Form.

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