Music Allies
Music Allies is hiring: Marketing Manager in Asheville
Music Allies - Asheville, NC, US
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Overview
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Overview
Music Allies is seeking a creative, results-driven Marketing Manager to lead marketing efforts for music venues and assist with festival promotions. This role focuses on audience engagement, ticket sales, and brand visibility. The ideal candidate is a strategic thinker with a strong background in event marketing, digital campaigns, and media relations.
Responsibilities
- Oversee and manage content creation, ensuring high-quality, engaging marketing content
- Ensure quality control, including copy-editing, in collaboration with the Music Allies creative team
- Develop and execute creative marketing strategies to drive audience engagement and ticket sales
- Establish and maintain a consistent brand voice across all platforms to enhance public perception
- Manage marketing budgets, allocating resources effectively across campaigns, partnerships, and media buys
- Oversee media buying, optimizing placements for maximum impact while staying within budget
- Serve as the primary media liaison, handling press relations, interviews, and public appearances
- Build and maintain strong relationships with media outlets, influencers, partners, and community leaders
- Represent the brand as the on-site marketing lead at designated events
- Oversee and optimize social media, email marketing, and search engine marketing to strengthen online presence
- Analyze and report on marketing campaign performance, adjusting strategies to maximize effectiveness
Qualifications
- Strong verbal, written, and organizational skills
- Proven experience in event marketing, digital strategy, and media relations (3+ years)
- Strong understanding of ticketing, audience development, and brand building in the live events industry
- Experience managing marketing budgets and maximizing ROI on campaigns
- Excellent communication and public relations skills, with media outreach and influencer engagement experience
- Ability to multi-task and manage multiple events across different locations
- Proficiency in social media management, paid advertising, and email marketing tools
- Passion for live music, entertainment, and cultural events
- Willingness to travel as needed for festivals and venue-related events