Wake Forest University
Assistant Director, Progam Marketing, School of Business
Wake Forest University - Winston Salem, North Carolina, United States, 27104
Work at Wake Forest University
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Overview
Assistant Director, Progam Marketing, School of Business
Join to apply for the
Assistant Director, Progam Marketing, School of Business
role at
Wake Forest University Assistant Director, Progam Marketing, School of Business
6 days ago Be among the first 25 applicants Join to apply for the
Assistant Director, Progam Marketing, School of Business
role at
Wake Forest University Get AI-powered advice on this job and more exclusive features. External Applicants
Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the job description. External Applicants
Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the job description.
Cover Letter And Supporting Documents
Navigate to the "My Experience" application page. Locate the "Resume/CV" document upload section at the bottom of the page. Use the "Select Files" button to upload your cover letter, resume, and any other required supporting documents. You can select multiple files.
Important Note: The "My Experience" page is the
only
opportunity to attach your cover letter, resume, and supporting documents.
You will not be able to modify your application or add attachments after submission.
Current Employees
Apply from your existing Workday account in the Jobs Hub.
Do not apply from this website.
A
cover letter is required for all positions;
optional for facilities, campus services, and hospitality roles unless otherwise specified.
Overview
Job Description Summary
The Wake Forest University School of Business is seeking qualified candidates for the role of Assistant Director, Program Marketing. The Assistant Director, Program Marketing is responsible for crafting compelling and effective content that engages prospective students across various platforms. This position will contribute to the development of student and alumni stories, email campaigns, website content, print materials, and event communications, ensuring consistency in tone and messaging that aligns with the school’s brand. The ideal candidate will be a strong communicator with excellent writing and storytelling skills, capable of tailoring messages to diverse audiences. A collaborative mindset and attention to detail are essential for success in this role.
Job Description
About the Role
Essential Functions
Write and edit clear, engaging, and audience-focused content for email campaigns, social media, website, and other platforms. Develop and showcase compelling student and alumni stories that highlight the unique experiences and outcomes of the graduate business school. Collaborate with the Enrollment Management Marketing and Recruitment teams to create content that supports enrollment goals and enhances prospective student engagement. Ensure all content aligns with the school’s brand voice and strategic messaging. Assist in executing content strategies that align with recruitment goals and audience needs. Assist in reviewing and optimizing communication workflows to improve effectiveness and efficiency. Track and analyze content performance metrics to refine communication strategies. Assists with student focus groups to gather feedback regarding admissions/recruiting practices and identifies key messaging and strategies that resonate with target audiences.
Other Functions
Other duties as assigned
Required Education, Knowledge, Skills, Abilities
Bachelor’s degree in marketing, Communications, English, or a related field plus 1-3 years related experience or an equivalent combination of education and experience. Exceptional writing, editing, and proofreading skills. Strong storytelling ability, with a talent for creating emotional and relatable narratives. Excellent communication skills and experience in developing messaging with an understanding of content development based on audience. Collaborative team member that can bring new ideas and creativity to role. Ability to take direction and work independently in a changing environment. Ability to work occasional evenings or weekends during select events and peak times.
Preferred Education, Knowledge, Skills, Abilities
Video storytelling, including scriptwriting and storyboarding for a variety of video formats Ability to collaborate cross-functionally with volunteers/student workers
Accountabilities
Responsible for own work
Physical Requirements
Work primarily involving sitting/standing; communicating with others to exchange information; repeating motions that may include the wrists, hands, and/or fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned.
Environmental Conditions
Climate controlled, office setting.
Additional Job Description
About Us
Wake Forest University
Wake Forest University is a private, coeducational institution dedicated to academic excellence in liberal arts, graduate, and professional education. With over 5,400 undergraduates and 3,400 graduate and professional students, the student-faculty ratio is 11:1. Wake Forest is a collegiate university offering a vibrant, intellectual community with a rich cultural life, an impressive array of facilities, and a strong athletics program competing in the Atlantic Coast Conference (ACC). Since its founding, the University has adopted the motto Pro Humanitate, which is exemplified by a deep institutional commitment to public service and engagement with the world. For more information, visit: https://about.wfu.edu/.
Wake Forest University is located in Winston-Salem, a beautiful, mid-sized city centrally located in the Piedmont-Triad region of North Carolina. A family-friendly city with high quality schools, a wide selection of restaurants and shops, outdoor recreational activities, and numerous special events, it is known for its vibrant and thriving arts and innovation scenes. Residents enjoy proximity to the beautiful Blue Ridge Mountains (1.5 hours) and Atlantic beaches (4 hours), a moderate climate with four distinct seasons, and a very reasonable cost of living. Winston-Salem offers many of the amenities of a large city but with the sense of community and quality of life of a small town. For more information, visit: www.visitwinstonsalem.com.
The School of Business
The AACSB-accredited, nationally ranked Wake Forest University School of Business offers undergraduate academic programs in Accountancy, Finance, Business and Enterprise Management, and Mathematical Business as well as graduate programs encompassing the Master of Science in Accountancy (MSA, Online MAcc), Master of Science in Business Analytics (MSBA, on-ground and online), Master of Science in Management (MSM), and Master of Business Administration (MBA - on-ground, hybrid and online). Courses are offered at the beautiful home campus in Winston-Salem, the Wake Forest University Charlotte Center, and/or online depending upon the chosen program.
Wake Forest University continues to rank as a top school for undergraduate business education (ranked #21 by Poets & Quants for Best Undergraduate Business Programs in 2022). Wake Forest MSA students have earned the #1 CPA Pass Rate more than any other school in the past 20 years, and the MSA Program has been listed as a “Top 20 Program” by the Public Accounting Report. For 2023, U.S. News & World Report ranked the part-time MBA Program #1 in North Carolina and #19 in the nation while The Economist ranked the MSM Program as #2 in Career Opportunities and #5 overall for 2021. For more information about the School of Business, visit: https://business.wfu.edu/.
Farrell Hall and the Charlotte Center
Located on the main campus of Wake Forest University,
Farrell Hall
is an inspiring, four-level, 130,000-square foot structure featuring state-of-the-art technology and groundbreaking design to create an environment in which faculty-staff-student engagement and interaction thrives.
Located in the heart of uptown Charlotte near some of the city’s most influential businesses, the 30,0000 square foot WFU
Charlotte Center
houses our on-ground and hybrid MBA Programs.
To learn more about careers at Wake Forest University, the Winston-Salem community and our other locations and entities, please visit our Career Site at https://hr.wfu.edu/careers/
Disclaimer
This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee’s supervisor.
In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final candidates being considered for employment.
The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status. If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact
askHR@wfu.edu
.
Time Type Requirement
Full time
Note To Applicant
This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.
In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.
Equal Opportunity Statement
The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status.
Accommodations for Applicants
If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.edu or (336) 758-4700. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Higher Education Referrals increase your chances of interviewing at Wake Forest University by 2x Sign in to set job alerts for “Assistant Marketing Director” roles.
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Join to apply for the
Assistant Director, Progam Marketing, School of Business
role at
Wake Forest University Assistant Director, Progam Marketing, School of Business
6 days ago Be among the first 25 applicants Join to apply for the
Assistant Director, Progam Marketing, School of Business
role at
Wake Forest University Get AI-powered advice on this job and more exclusive features. External Applicants
Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the job description. External Applicants
Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the job description.
Cover Letter And Supporting Documents
Navigate to the "My Experience" application page. Locate the "Resume/CV" document upload section at the bottom of the page. Use the "Select Files" button to upload your cover letter, resume, and any other required supporting documents. You can select multiple files.
Important Note: The "My Experience" page is the
only
opportunity to attach your cover letter, resume, and supporting documents.
You will not be able to modify your application or add attachments after submission.
Current Employees
Apply from your existing Workday account in the Jobs Hub.
Do not apply from this website.
A
cover letter is required for all positions;
optional for facilities, campus services, and hospitality roles unless otherwise specified.
Overview
Job Description Summary
The Wake Forest University School of Business is seeking qualified candidates for the role of Assistant Director, Program Marketing. The Assistant Director, Program Marketing is responsible for crafting compelling and effective content that engages prospective students across various platforms. This position will contribute to the development of student and alumni stories, email campaigns, website content, print materials, and event communications, ensuring consistency in tone and messaging that aligns with the school’s brand. The ideal candidate will be a strong communicator with excellent writing and storytelling skills, capable of tailoring messages to diverse audiences. A collaborative mindset and attention to detail are essential for success in this role.
Job Description
About the Role
Essential Functions
Write and edit clear, engaging, and audience-focused content for email campaigns, social media, website, and other platforms. Develop and showcase compelling student and alumni stories that highlight the unique experiences and outcomes of the graduate business school. Collaborate with the Enrollment Management Marketing and Recruitment teams to create content that supports enrollment goals and enhances prospective student engagement. Ensure all content aligns with the school’s brand voice and strategic messaging. Assist in executing content strategies that align with recruitment goals and audience needs. Assist in reviewing and optimizing communication workflows to improve effectiveness and efficiency. Track and analyze content performance metrics to refine communication strategies. Assists with student focus groups to gather feedback regarding admissions/recruiting practices and identifies key messaging and strategies that resonate with target audiences.
Other Functions
Other duties as assigned
Required Education, Knowledge, Skills, Abilities
Bachelor’s degree in marketing, Communications, English, or a related field plus 1-3 years related experience or an equivalent combination of education and experience. Exceptional writing, editing, and proofreading skills. Strong storytelling ability, with a talent for creating emotional and relatable narratives. Excellent communication skills and experience in developing messaging with an understanding of content development based on audience. Collaborative team member that can bring new ideas and creativity to role. Ability to take direction and work independently in a changing environment. Ability to work occasional evenings or weekends during select events and peak times.
Preferred Education, Knowledge, Skills, Abilities
Video storytelling, including scriptwriting and storyboarding for a variety of video formats Ability to collaborate cross-functionally with volunteers/student workers
Accountabilities
Responsible for own work
Physical Requirements
Work primarily involving sitting/standing; communicating with others to exchange information; repeating motions that may include the wrists, hands, and/or fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned.
Environmental Conditions
Climate controlled, office setting.
Additional Job Description
About Us
Wake Forest University
Wake Forest University is a private, coeducational institution dedicated to academic excellence in liberal arts, graduate, and professional education. With over 5,400 undergraduates and 3,400 graduate and professional students, the student-faculty ratio is 11:1. Wake Forest is a collegiate university offering a vibrant, intellectual community with a rich cultural life, an impressive array of facilities, and a strong athletics program competing in the Atlantic Coast Conference (ACC). Since its founding, the University has adopted the motto Pro Humanitate, which is exemplified by a deep institutional commitment to public service and engagement with the world. For more information, visit: https://about.wfu.edu/.
Wake Forest University is located in Winston-Salem, a beautiful, mid-sized city centrally located in the Piedmont-Triad region of North Carolina. A family-friendly city with high quality schools, a wide selection of restaurants and shops, outdoor recreational activities, and numerous special events, it is known for its vibrant and thriving arts and innovation scenes. Residents enjoy proximity to the beautiful Blue Ridge Mountains (1.5 hours) and Atlantic beaches (4 hours), a moderate climate with four distinct seasons, and a very reasonable cost of living. Winston-Salem offers many of the amenities of a large city but with the sense of community and quality of life of a small town. For more information, visit: www.visitwinstonsalem.com.
The School of Business
The AACSB-accredited, nationally ranked Wake Forest University School of Business offers undergraduate academic programs in Accountancy, Finance, Business and Enterprise Management, and Mathematical Business as well as graduate programs encompassing the Master of Science in Accountancy (MSA, Online MAcc), Master of Science in Business Analytics (MSBA, on-ground and online), Master of Science in Management (MSM), and Master of Business Administration (MBA - on-ground, hybrid and online). Courses are offered at the beautiful home campus in Winston-Salem, the Wake Forest University Charlotte Center, and/or online depending upon the chosen program.
Wake Forest University continues to rank as a top school for undergraduate business education (ranked #21 by Poets & Quants for Best Undergraduate Business Programs in 2022). Wake Forest MSA students have earned the #1 CPA Pass Rate more than any other school in the past 20 years, and the MSA Program has been listed as a “Top 20 Program” by the Public Accounting Report. For 2023, U.S. News & World Report ranked the part-time MBA Program #1 in North Carolina and #19 in the nation while The Economist ranked the MSM Program as #2 in Career Opportunities and #5 overall for 2021. For more information about the School of Business, visit: https://business.wfu.edu/.
Farrell Hall and the Charlotte Center
Located on the main campus of Wake Forest University,
Farrell Hall
is an inspiring, four-level, 130,000-square foot structure featuring state-of-the-art technology and groundbreaking design to create an environment in which faculty-staff-student engagement and interaction thrives.
Located in the heart of uptown Charlotte near some of the city’s most influential businesses, the 30,0000 square foot WFU
Charlotte Center
houses our on-ground and hybrid MBA Programs.
To learn more about careers at Wake Forest University, the Winston-Salem community and our other locations and entities, please visit our Career Site at https://hr.wfu.edu/careers/
Disclaimer
This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee’s supervisor.
In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final candidates being considered for employment.
The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status. If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact
askHR@wfu.edu
.
Time Type Requirement
Full time
Note To Applicant
This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.
In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.
Equal Opportunity Statement
The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status.
Accommodations for Applicants
If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.edu or (336) 758-4700. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Higher Education Referrals increase your chances of interviewing at Wake Forest University by 2x Sign in to set job alerts for “Assistant Marketing Director” roles.
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Winston-Salem, NC $87,000.00-$95,000.00 1 month ago Associate Athletic Director, Sales & Fanbase Growth
Senior Manager, Business Analytics - Marketing & Media (Remote)
Senior Manager, Business Analytics - Marketing & Media
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr