UX Strategist Job at Black UX Labs in Louisville
Black UX Labs - Louisville, KY, United States, 40201
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Overview
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Overview
Senior UX Strategist (Contract) – Financial Literacy App
Location: Remote (Must be based in KY, OH, or IN)
Contract Role | Part-Time (20 hours/week)
Summary of the Role
We are seeking a Senior UX Strategist to drive data-driven decision-making and optimize user engagement for MoneyBot, a financial literacy app designed for Gen Z (ages 16-26).
This role is not a design position—we need a strategic thinker who can inform the UX Designer with actionable insights and guide the CEO with ROI-driven recommendations. The ideal candidate will analyze user behavior, refine engagement strategies, and ensure the app delivers measurable business impact.
Success in this Role Looks Like:
- A data-backed approach to improving user engagement and retention.
- Clear, actionable UX insights for both the UX Designer and CEO.
- A seamless, intuitive product experience tailored to Gen Z financial habits.
- UX strategy that directly contributes to business growth and revenue.
Key Responsibilities
- User Research & Strategy: Conduct behavioral research, journey mapping, and competitive analysis to uncover user insights.
- Define and refine user personas based on real data and user feedback.
- Translate qualitative and quantitative insights into clear UX recommendations.
- User Retention & Engagement: Identify pain points and friction in the user journey.
- Implement data-backed strategies to increase engagement and reduce drop-offs.
- Work with the UX Designer to streamline onboarding, navigation, and user flows.
- Data-Driven Decision Making: Conduct A/B testing, usability testing, and analyze behavioral data to validate UX improvements.
- Track key metrics such as retention, session time, and conversion rates.
- Business & ROI Impact: Present UX findings in a way that aligns with business objectives.
- Work closely with the CEO to connect UX improvements to bottom-line growth.
- Provide strategic guidance on scaling UX efforts efficiently.
Qualifications
5+ years of UX strategy experience, preferably in fintech, edtech, or a Gen Z-focused product.
Strong understanding of user retention, engagement strategies, and behavioral UX research.
Experience in conducting usability testing, A/B testing, and user journey analysis.
Proficiency in behavioral analytics tools (e.g., Mixpanel, Hotjar, Google Analytics).
Ability to translate UX data into actionable business recommendations.
Strong communication and stakeholder collaboration skills—ability to work with UX designers, marketers, and business leaders.
Must be based in KY, OH, or IN and comfortable working remotely with occasional regional collaboration.
How to Apply
Interested? Send a message with “UX Strategist Here” and your portfolio to hello@findblackux.com
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Business Development and Sales
Industries: Professional Training and Coaching
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