Zenith is hiring: Associate Director, Audience Intelligence in Ne...
Zenith - New York, NY, United States, 10261
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Overview
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Overview
This range is provided by Zenith. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$125,000.00/yr - $130,000.00/yr
Senior Recruiter, Talent Acquisition at Publicis Media
The Centralized Intelligence team covers several strategic needs for the entire client business which includes Audience Insights, Competitive & Marketplace Intelligence & Media & Comms Strategy.
Responsibilities
- Designing actionable strategies across the delivery model to manage audience platforms, drive Groupe technology solutions, and deliver data-driven business outcomes
- Leading audience-focused learning agendas, use cases, and performance frameworks
- Orchestrating ways of working and drive the creation and execution of case studies supporting broad audience initiatives and QA across inter-agency teams
- Collaborating with both internal (i.e., media, analytics, operations, & data science) departments and clients on a regular basis
- Presenting findings to external media managers and/or other senior staff
- Collaborate with Strategy and Investment teams to build/activate custom audiences
- Be an advocate for the Audience Analytics team by evangelizing the platform which can unlock growth opportunities and customer experience enhancements
- Manage audience overlap, governance, and prioritization using behavioral and commercial audience insights to advise campaign leads
- Collaborate with Strategy on delivering audience insights addressing media strategy, profiling, messaging, and other insights to meet campaign goals
- Coordinate audience deployments and workflows across our channel partners and internal marketing, analytics, and planning teams for proper activation
Qualifications
- Must be able to effectively communicate and illustrate data-led stories, use cases, and findings in slide format for senior leaders (internal & external)
- Experience managing an omni-channel media strategy team; digital media strategy at a minimum
- Extremely curious about audience strategy, measurement, & evaluation; always searching for value
- Experience driving a client’s business forward using a data-led audience / comms approach
- Time management; must be able to multi-task in a fast-paced environment
- Must be self-sufficient when working independently
- Strong internal and external collaboration skills
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Advertising Services and Marketing Services
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