ZipRecruiter is hiring: Media Planner in Detroit
ZipRecruiter - Detroit, MI, United States, 48228
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Overview
Job Description
At Lambert by LLYC, we understand that great companies are built on talented individuals who are driven to make a difference. By joining our team, you'll have the opportunity to contribute to various industries—mobility, automotive, education, healthcare, capital markets, and more. We value your passion and creativity to help businesses thrive in an increasingly connected world.
Lambert by LLYC is a global Corporate Affairs and Marketing firm that partners with clients to enhance creativity, influence, and innovation. Our goal is to grow and protect the value of their businesses, turning every day into an opportunity to nurture their brands.
We are seeking a talented and forward-thinking Media Planner for our performance media team, which focuses on driving business growth for clients across consumer brands, B2B enterprises, and medicinal/wellness sectors—both nationally and internationally.
Essential Duties and Responsibilities:
- Act as a key contact for media-focused client relationships
- Develop performance-driven media plans for consumer-facing brands in Healthcare, Non-Profit, Education, Marine, Spirits, and other verticals
- Prepare client-ready plans, POVs, and recaps
- Initiate campaigns and oversee team members involved in campaign execution
- Track media activities and maintain status reports and communication with clients
- Monitor campaign performance, develop analytics reports, and provide insights for campaign improvements
Required Technical Skills:
- 4+ years of full-time experience in digital media planning or digital account/strategy roles, preferably in a marketing agency
- Exceptional written presentation skills and ability to tell data stories effectively
- Experience creating performance strategies for digital campaigns across Paid Social, Paid Search, Programmatic, Digital OOH, and other channels
- Deep understanding of digital analytics and campaign optimization frameworks
- Bachelor's degree in Marketing, Analytics, Business, or related field
- Healthcare experience is a plus
- Ideal candidates are based in Miami or Detroit; highly qualified candidates from other U.S. locations will also be considered
Benefits and Perks:
- Health, dental, vision, and life insurance
- Paid Parental Leave
- Potential 401(k) match and flexible accounts
- Flexible work schedules and Summer Hours
This job description does not cover all activities, duties, or responsibilities required of the employee. Duties may change or be added at any time with or without notice.
Equal Opportunity Employer – The company complies with all employment laws and provides equal employment opportunities regardless of sex, gender, genetic information, veteran status, or other protected categories.
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