Get new jobs for this search by email

Brinks Texas License #C00550

About Brink's:

The Brink's Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 52 countries serves customers in more than 100countries.

Brink's has been a trusted partner in securing commerce for more than 165 years. Together, every Brink's Team Member is committed to providing the highest levels of service and support to our customers. We take pride in our work, and we share a passion about our future. Learn why so many people have made the choice to join our team - and stay here.

We believe that our team should be reflective of the customers we serve every day around the world. We believe in building partnerships that secure commerce and doing that requires fostering an inclusive culture that values people with diverse backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.

Job Description

Overview

We are seeking a highly motivated and experienced Marketing Automation Manager to join our growing marketing team that is focused on leveraging digital channels and innovative technologies to drive business growth.

As an individual contributor, you will play a critical role in overseeing and optimizing our martech stack, with a focus on Pardot, Seismic, ZoomInfo, High Velocity Sales, and Salesforce.

You will be responsible for developing and executing automated marketing campaigns, nurturing leads, and improving the efficiency of our marketing operations.

Responsibilities

Marketing Automation

• Oversee and optimize our marketing automation platform (Pardot), ensuring seamless integration with Salesforce and other marketing technologies.
• Develop and implement automated marketing campaigns across various channels, including email, web, and social media.
• Build and manage lead nurturing programs to guide prospects through the sales funnel.
• Create and optimize email templates, landing pages, and forms to maximize conversion rates.

Content Marketing & Lead Generation

• Manage and optimize our content marketing platform (Seismic) to ensure sales teams have access to the most up-to-date and relevant content.

• Leverage ZoomInfo to enhance our lead generation efforts and maintain a high-quality database of prospects.

Data Management

• Segment customer data and personalize marketing messages to improve engagement and drive conversions.
• Track and analyze campaign performance, generate reports, and provide data-driven insights to optimize marketing strategies.
• Ensure data integrity and compliance with data privacy regulations.

Salesforce

• Maintain and optimize Salesforce campaigns, workflows, and lead routing processes.
• Develop and maintain custom reports and dashboards in Salesforce to track marketing performance and provide insights to stakeholders.
• Collaborate with Salesforce administrators and developers to implement new features and functionalities.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• 3-5 years of experience in marketing automation.
• Hands-on experience with Pardot, Seismic, ZoomInfo, Salesforce or other similar platforms.
• Proficiency in email marketing lead nurturing, and lead scoring.
• Experience with A/B testing and campaign optimization.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Pardot Specialist or Pardot Consultant certification is a plus.
• Data-driven and results-oriented with a focus on ROI.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong interpersonal and communication skills.
• Demonstrates a proactive approach to learning and understanding by consistently asking insightful questions that contribute to deeper knowledge and informed decision-making processes within the team.

Direct Reports

None

Application

Please submit your resume that best showcases your skills and experiences relevant to this role.

What's Next?

Thank you for considering applying for a job at Brink's. To be considered for this position, you must complete the entire application process, which includes answering all prescreening questions and providing your eSignature.

Upon completion of the application process, you will receive an email confirming that we have received your application. We will review all candidates and notify you of your status should we deem you fit for a job. Thank you again for your interest in a career at Brink's. For more information about future career opportunities, join our talent network, like our Facebook page or Follow us on X.

Brink's is an equal opportunity/affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, marital status, protected veteran status, sexual orientation, gender identity, genetic information, or history or any other characteristic protected by law. Brink's is also committed to providing a drug-free workplace.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.