Get new jobs for this search by email

Join to apply for the eCommerce SEO Specialist role at The Step2 Company

4 weeks ago Be among the first 25 applicants

Join to apply for the eCommerce SEO Specialist role at The Step2 Company

Get AI-powered advice on this job and more exclusive features.

Job Summary

The

Job Summary

The eCommerce SEO Specialist will own and execute SEO strategies that increase visibility, traffic, and conversion across Step2’s eCommerce ecosystem. S/he will analyze performance, identify growth opportunities, and work cross-functionally with content, creative, and technical teams to optimize and elevate our online presence.

Job Duties

• Develop and implement on-page and off-page SEO strategies to support Step2’s DTC and retail partner growth
• Optimize product detail pages, category content, blog content, and metadata for SEO performance
• Conduct keyword research, competitive analysis, and SEO audits to identify content gaps and improvement opportunities
• Monitor, analyze and report on SEO performance and campaign success, using tools such as Google Analytics, Google Search Console, and SEM tools, and present / translate results, trends, and growth opportunities to stakeholders across marketing and leadership teams into actionable recommendations
• Collaborate with eCommerce, creative, and development teams to ensure SEO best practices are applied across site launches, updates, and campaigns
• Analyze web traffic, search trends, and user behavior to make data-backed recommendations that drive engagement and sales
• Track industry trends, developments, search engine algorithm updates/changes and emerging digital trends to maintain the effectiveness and compliance of our strategies and ensure Step2 maintains a competitive online presence
• Assist in developing SEM strategies in partnership with paid media resources to create a cohesive search engine rite engaging, optimized web content that enhances visibility and supports brand voice across Step2’s eCommerce platforms
• Design and execute SEO-focused online campaigns to drive traffic and increase product discoverability
• Conduct in-depth competitive analysis and keyword research to identify ranking opportunities and improve content performance
• Continuously optimize on-site content, including landing pages, product descriptions and blog posts, to align with SEO best practices and evolving search trends
• Implement SEO strategies aligned with performance goals, collaborating closely with digital, content and development teams
• Other tasks or projects assigned as necessary
  
  

Qualifications And Experience Requirements

• Bachelor's degree in marketing, communications, business, or related field; or equivalent professional experience
• 3+ years of hands-on SEO experience in an eCommerce or DTC environment
• Strong knowledge of Google Analytics, Google Search Console, and SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog)
• Experience with keyword research, SEO auditing, and performance reporting
• Solid understanding of on-page, off-page, and technical SEO principles
• Experience with or knowledge of AI SEO content production a plus
• Familiarity with HTML, structured data, and CMS platforms (Shopify, WordPress, etc.) is a plus
• Ability to interpret data and translate insights into action
• Excellent written, verbal, and cross-functional collaboration skills
• Strong capacity to cultivate and sustain productive professional relationships
  
  

Work Environment

This position will perform most job duties in an office environment where using a computer, software applications, telephone, printer, etc. are essential.

FLSA Status

Exempt

What are the perks?

Paid Parental Leave

401k with Employer Match

Tuition Assistance

Company Paid Life & Disability Insurance

Adoption Assistance

Medical, Dental and Vision

Premium FREE Medical Plan Option

Employee Discount

10 Paid Holidays

Advancement Opportunities

Join our family!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Manufacturing

Referrals increase your chances of interviewing at The Step2 Company by 2x

Get notified about new Search Engine Optimization Specialist jobs in Streetsboro, OH.

Sr. Manager, Marketing and Communications

Akron, OH $60,000.00-$65,000.00 3 weeks ago

Area Director, Marketing & Business Development-III

Akron, OH $90,000.00-$130,000.00 1 day ago

Brooklyn, OH $100,000.00-$125,000.00 1 week ago

Akron, OH $90,000.00-$130,000.00 4 months ago

Local Marketing Specialist - House of Sport

Marketing Communications Specialist - Hybrid

eCommerce Listing Optimization Specialist

Upstream Marketing Sr. Specialist - Service Solutions

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr