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Description

Media Planner
50 Amica Way, Lincoln, RI 02865

Thank you for considering Amica as part of your career journey, where your future is our business.

At Amica, we strive to build a culture of belonging where employees are encouraged to share their unique experience to enrich our workplace, strengthen our company’s mission and broaden our vision of what’s possible. We’re focused on creating a workplace that works for all. We’ll continue to provide training, guidance, and resources to make Amica a true place of belonging for all employees.

As a mutual company, our people are our priority. We seek differences of opinion, life experience and perspective to represent the diversity of our policyholders and achieve the best possible outcomes. Our office located in Lincoln, RI is seeking a Media Planner to join the team!

Job Overview:

Amica’s MarComm department structure includes centers of excellence for analytics, brand and creative, media and platforms, web strategy, product development and project management. This Media Planner role sits within Amica’s media and platforms center of excellence. As Amica brings more media in-house, this role will be critical in building out our cross-channel media strategy and planning practice. This role assists channel managers, data scientists, other MarComm centers of excellence and agency partners to help achieve Amica’s business objectives and MarComm key targets.

This is a hybrid position that requires three days per week in our Lincoln, RI office and provides two work from home days per week.

Responsibilities:

• Assists the Integrated Marketing Manager in managing holistic media strategy, media plan, campaign calendar and related processes.
• Partners with channel managers to plan and execute media across linear and addressable TV/OTT/CTV, digital video, audio and podcasts, social, programmatic, paid search, lead aggregators, email, direct mail and brand/media sponsorships.
• Plans media budget, provides visibility, reporting, analysis and recommends shifts based on performance.
• Partners with project managers to develop campaign briefs outlining goals, target audiences, key messages, assets needed, timelines, budgets and performance metrics.
• Uses media planning platforms to evaluate and recommend new media opportunities and placements that deliver optimal reach, frequency and impact for campaigns.
• Serves as owner of master media/campaign plan including spend, flighting, objectives, targeting and KPIs.
• Monitors competitive, industry and media changes that could impact performance and strategy.
• May be called upon to handle other duties as required.

Qualifications:

• Bachelor’s degree and 3-5 years related experience.
• Insurance knowledge preferred.
• Experience working at an agency and as a client preferred.
• Experience using media planning and budget management tools.
• Proven ability to plan integrated marketing campaigns that achieve performance goals.
• Proven ability to work independently as well in a high energy team environment.
• Proven ability to effectively communicate and present information to audiences of various levels.
• Strong analytical and problem-solving skills, understanding of analytics, marketing measurement and interpreting data to make optimization recommendations.

Total Rewards:

• Medical, dental, vision coverage, short- and long-term disability, and life insurance
• Paid Vacation – you will receive at least 13 vacation days in the first 12 months, amounts could be greater depending on the role. While able to use prior to accrual, vacation time will accrue monthly
• Holidays - 14 paid holidays observed
• Sick time - 6 days sick time at hire, 6 additional days sick time at 90 days of employment
• Generous 401k with company match and immediate vesting. Additionally, annual 3% non-elective employer contribution
• Annual Success Sharing Plan - Paid to eligible employees if company meets or exceeds combined ratio, growth and/or service goals
• Generous leave programs, including paid parental bonding leave
• Student Loan Repayment and Tuition Reimbursement programs
• Generous fitness and wellness reimbursement
• Employee community involvement
• Strong relationships, lifelong friendships
• Opportunities for advancement in a successful and growing company

Amica conducts background checks which includes a review of criminal, educational, employment and social media histories. The background check will not be initiated until after a conditional offer of employment is made and the candidate accepts the offer. Qualified applicants with arrest or conviction records will be considered for employment.

About Amica:

Amica Mutual Insurance Company is America’s oldest mutual insurer of automobiles. A direct national writer, Amica also offers home, marine and umbrella insurance. Amica Life Insurance Company, a wholly owned subsidiary, provides life insurance and retirement solutions. Amica was founded on the principles of creating peace of mind and building enduring relationships for and with our exceptionally loyal policyholders, a mission that thousands of employees in offices nationwide share and support.

Equal Opportunity Policy: All qualified applicants authorized to work in the United States will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, family status, ethnicity, age, national origin, ancestry, physical and/or mental disability, mental condition, military status, genetic information or any other class protected by law.