iMPact Business Group
iMPact Business Group is hiring: Digital Video Marketing Speciali...
iMPact Business Group - Grand Rapids, MI, United States, 49546
Work at iMPact Business Group
Overview
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Overview
Job Description
If you're passionate about video content and digital marketing, we'd love to hear from you! Apply today and help us create engaging, high-impact video campaigns.
Job Overview
We are seeking a Digital Video Marketing Specialist to create compelling video content that enhances brand awareness, engages audiences, and drives conversions. This role requires a mix of creativity, storytelling, and data-driven decision-making to develop video marketing strategies across various digital platforms.
Key Responsibilities:
Job Requirements
Qualifications & Skills:
Preferred Qualifications:
If you're passionate about video content and digital marketing, we'd love to hear from you! Apply today and help us create engaging, high-impact video campaigns.
If you're passionate about video content and digital marketing, we'd love to hear from you! Apply today and help us create engaging, high-impact video campaigns.
Job Overview
We are seeking a Digital Video Marketing Specialist to create compelling video content that enhances brand awareness, engages audiences, and drives conversions. This role requires a mix of creativity, storytelling, and data-driven decision-making to develop video marketing strategies across various digital platforms.
Key Responsibilities:
- Plan, create, and edit high-quality video content for digital marketing campaigns, social media, websites, and paid advertising.
- Develop video strategies to support brand storytelling, product launches, and promotional initiatives.
- Optimize videos for different platforms (YouTube, Instagram, TikTok, LinkedIn, Facebook, etc.), ensuring best practices for each channel.
- Manage video production from concept to completion, including scripting, shooting, and post-production editing.
- Collaborate with marketing, social media, and content teams to align video content with brand messaging and business goals.
- Utilize motion graphics, animations, and other visual effects to enhance video content.
- Analyze video performance metrics and optimize content based on engagement, conversion rates, and audience insights.
- Stay up-to-date with the latest video trends, tools, and best practices to keep content fresh and relevant.
- Manage video content calendars and ensure timely delivery of marketing assets.
Job Requirements
Qualifications & Skills:
- Experience: 2-5 years in video marketing, digital marketing, or content creation.
- Technical Skills: Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, After Effects, or similar).
- Content Strategy: Understanding of storytelling, brand positioning, and audience engagement techniques.
- Social Media Expertise: Experience optimizing video content for various social media platforms.
- Analytics & Optimization: Familiarity with video analytics tools (YouTube Analytics, Facebook Insights, Google Analytics, etc.).
- Project Management: Ability to manage multiple projects, meet deadlines, and work in a fast-paced environment.
- Creativity & Innovation: A strong sense of visual storytelling, creative direction, and digital media trends.
Preferred Qualifications:
- Experience with animation, motion graphics, or live-streaming video.
- Knowledge of SEO for video content.
- Background in photography or graphic design is a plus.
- Understanding of paid video advertising (YouTube Ads, Facebook Ads, TikTok Ads).
- Hands-on experience with innovative video marketing strategies.
- Collaborative team culture with room for professional growth.
If you're passionate about video content and digital marketing, we'd love to hear from you! Apply today and help us create engaging, high-impact video campaigns.