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Position Overview:

We are looking for a creative, detail-oriented, and data-driven Social Media & Content Manager to take our brand to the next level. The Social & Content Manager will drive high-impact digital content, enhance social media engagement, grow our online communities, and engage with users in a meaningful way. The ideal candidate should have proven experience in managing social media accounts, an understanding of and strong passion in the web3/crypto industry, and a sharp eye for aesthetics and detail.

This strategic role is essential for ensuring that our brand maintains a competitive digital presence and meets its growth and engagement objectives while seamlessly integrating with broader marketing efforts.

Key Responsibilities:

• Social Media Strategy & Execution (30%):
• Develop and execute social media content plans across X (Twitter), Instagram, Telegram, TikTok, and Discord to boost brand awareness and engagement
• Craft engaging and trend-driven content that resonates with the Web3/crypto community
• Manage and grow our social media presence, ensuring consistent audience engagement, follower growth and new user acquisition
• Track and analyze social media performance metrics with digital analytics tools (e.g., Google Analytics, social media insights, SEO platforms) to optimize content and campaigns
• Provide insights based on engagement data and adjust strategies accordingly
• Content Creation (50%):
• Create visually appealing and high-quality social media posts in text, images and/or videos. It will be a plus if you have experience with tools like Canva, Figma, or other design software, and CapCut other video editing tools
• Develop memes, infographics, short videos, and interactive content that capture community interest. Ability to long form and educational content will be a plus
• Ensure zero-flaw posts by meticulously reviewing every word and design element before publication
• Community Engagement & Growth (15%):
• Foster an interactive and engaged community by responding to comments, initiating discussions, and addressing user feedback
• Actively participate in crypto and Web3 conversations, utilizing humor, memes, and industry insights to enhance engagement
• Collaborate with KOL, events, paid ads and other colleagues to expand our brand reach
• Ad Hoc & Cross-Functional Support (5%):
• Address additional digital and content-related tasks as part of broader marketing initiatives
• Collaborate with cross-functional teams to ensure consistent messaging and support integrated marketing efforts, including crisis communications when required

Qualifications & Requirements:

• 3-5+ years of experience in digital marketing, content strategy, or social media management, with a strong focus on the crypto/blockchain industry and proven ability to grow social media audiences and drive engagement
• Deep understanding of digital content creation and social media management across multiple platforms, with experience using tools such as Hootsuite or Sprout Social.
• Detail-oriented mindset and a strong eye for design and aesthetics.
• Proficiency with digital analytics tools (e.g., Google Analytics, social media insights, SEO platforms) and the ability to monitor, analyze, and report on key performance metrics (KPIs).
• Strong ability to manage multiple projects and priorities in a fast-paced, global environment.