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About Roanoke College Roanoke College is a place where every student who works hard has the opportunity to succeed. We champion potential, providing essential learning and leadership through innovative academic programs and transformative educational experiences, giving students the mettle, mindset, and empathy to pursue lives of purpose, build meaningful careers, and meet society’s most pressing needs. Located in scenic Salem, Virginia, Roanoke College is an intimate, welcoming community that has served the local region and beyond for nearly 200 years. Now, we’re building on momentum and offering a Roanoke experience for today’s students and a legacy that belongs to every Maroon. Learn about the College's new strategic plan, Imagine Roanoke: A Strategic Plan for Roanoke College and the 21st Century Learner . Roanoke College is a nationally ranked residential liberal arts college affiliated with the Lutheran Church (ELCA), located in the beautiful Roanoke Valley of Virginia. A Phi Beta Kappa institution, Roanoke College is an equal opportunity employer and actively seeks diversity among its faculty, staff, and students; women and members of under-represented groups are especially encouraged to apply. The Position Roanoke College is seeking a creative, organized marketing professional to serve as a key liaison between the Marketing & Communications and Advancement teams. This role ensures the successful execution of campaigns and projects that advance the mission of Roanoke College. Responsibilities include creating and curating content, managing a comprehensive project calendar, coordinating cross-departmental workflows, and providing performance reports on marketing campaigns. The ideal candidate is detail-oriented, deadline-driven, collaborative, with strong communication skills and a passion for higher education. Key Responsibilities: Project Management and Coordination Develop and manage a centralized project calendar for marketing and advancement initiatives, ensuring alignment with institutional goals and timelines. Coordinate cross-functional teams to execute projects on schedule, including news, marketing campaigns, fundraising appeals, alumni engagement, event promotions, student recruitment, and college-wide communications. Act as the primary point of contact for project updates, communicating progress and addressing roadblocks proactively. Ensure all projects adhere to branding, messaging, and quality standards. Campaign Management and Reporting Plan and execute marketing campaigns across email, social media, web, and print communications in collaboration with the Marketing and Advancement teams. Monitor, analyze, and report on campaign performance, including metrics such as engagement, conversion rates, and ROI. Provide insights and recommendations to improve campaign effectiveness. Content Creation and Coordination Generate print and digital content, including press releases, stories, announcements, emails, social media posts, web content, and scripts. Collaborate with content creators and college staff to gather, organize, and distribute materials like copy, graphics, photos, and videos. Assist in coordinating updates to the college website, social media channels, and email platforms to support marketing and fundraising initiatives. #J-18808-Ljbffr