HashiCorp
Sr. Product Marketing Manager I
HashiCorp - San Francisco, California, United States, 94199
Work at HashiCorp
Overview
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Overview
About the team
HashiCorp is seeking a Sr. Product Marketing Manager I for HashiCorp Terraform. HashiCorp became the industry leader in cloud automation through an amazing collection of open-source projects that are now downloaded over 500 million times each year. The company is now rapidly building out its commercial offerings to capitalize on this momentum and help the world's largest organizations effectively and consistently automate their cloud workloads.
It will be important for you to know the ins and outs of dynamic, cloud based IT operations, and how traditional provisioning workflows are being disrupted by the cloud. You will need to understand our customers and their needs so you can work closely across the organization to drive the right messages and go-to-market activities, deliver tools and training to the sales team, and help drive commercial success for Terraform and the Infrastructure Lifecycle Management portfolio.
This role includes collaboration with senior leadership from R&D, sales and marketing to ensure the message is right, creation of the foundational assets that bring this story to life, steadfast leadership and evangelism to inspire adoption in all appropriate channels, and data-driven inspection and course correction as needed to meet your targets.
What you'll do
Product launches
- plan the launch of new products and releases and manage the cross-functional implementation of the plan Product positioning and messaging
- Develop and iterate positioning and messaging anchored on customer aspirations, product truth, and competitive reality for Waypoint and the Infrastructure Lifecycle Management portfolio, with a focus on decision-maker audiences Market research
- Be an expert on our buyers, how they buy and their buying criteria; understand the market landscape and how to competitively position the product. Serve as the voice of the customer to the internal product-focused teams to reinforce solving customer challenges. Marketing campaigns
- Partner with the demand generation team to create the infrastructure campaigns for the company to generate interest in our solutions and build pipeline Content creation
- Use your domain knowledge, technical expertise, and understanding of our target personas to build the content that best explains the business value of our commercial offerings Sales enablement
- Create and maintain content to educate our sales team and the partner community on how best to position the HashiCorp's infrastructure portfolio for long-term value creation Cross-team collaboration
- Work with the product, engineering, sales, and marketing teams to ensure your initiatives are effective and driving results for the company
What you'll need 5-8 years of software product marketing experience Familiarity with the cloud, infrastructure, IT operations and/or developer tool domains Strong understanding of the impact of cloud, distributed systems, core infrastructure, and DevOps approaches Deep customer focus and curiosity Self-starter with the ability to analyze ambiguous situations, develop a plan, execute and iterate Proven history of successful collaboration with Marketing, Sales, and R&D teams Excellent analytical, written, and verbal skills Technical subject matter expertise in infrastructure, with a strong understanding of how cloud computing has impacted these domains Strong leadership skills Bachelor's Degree Some travel required
What's nice to have 2-5 years of Technical Product Marketing Experience Experience with Terraform Pricing and Campaign experience
#LI-Remote Individual pay within the range will be determined based on job related-factors such as skills, experience, and education or training. The base pay range for this role in the SF Bay Area / NYC area is: $178,500-$210,000 USD The base pay range for this role in California (excluding SF Bay Area), New York (excluding NYC), Seattle Metro, Denver / Boulder Metro, Washington D.C., or Maryland is: $163,600-$192,500 USD The base pay range for this role in Colorado (excluding Denver / Boulder Metro), Illinois, Minnesota, or Washington (excluding Seattle Metro) is: $148,800-$175,000 USD
"HashiCorp is an IBM subsidiary which has been acquired by IBM and will be integrated into the IBM organization. HashiCorp will be the hiring entity. By proceeding with this application you understand that HashiCorp will share your personal information with other IBM subsidiaries involved in your recruitment process, wherever these are located. More information on how IBM protects your personal information, including the safeguards in case of cross-border data transfer, are available here:
link to IBM privacy statement
."
- plan the launch of new products and releases and manage the cross-functional implementation of the plan Product positioning and messaging
- Develop and iterate positioning and messaging anchored on customer aspirations, product truth, and competitive reality for Waypoint and the Infrastructure Lifecycle Management portfolio, with a focus on decision-maker audiences Market research
- Be an expert on our buyers, how they buy and their buying criteria; understand the market landscape and how to competitively position the product. Serve as the voice of the customer to the internal product-focused teams to reinforce solving customer challenges. Marketing campaigns
- Partner with the demand generation team to create the infrastructure campaigns for the company to generate interest in our solutions and build pipeline Content creation
- Use your domain knowledge, technical expertise, and understanding of our target personas to build the content that best explains the business value of our commercial offerings Sales enablement
- Create and maintain content to educate our sales team and the partner community on how best to position the HashiCorp's infrastructure portfolio for long-term value creation Cross-team collaboration
- Work with the product, engineering, sales, and marketing teams to ensure your initiatives are effective and driving results for the company
What you'll need 5-8 years of software product marketing experience Familiarity with the cloud, infrastructure, IT operations and/or developer tool domains Strong understanding of the impact of cloud, distributed systems, core infrastructure, and DevOps approaches Deep customer focus and curiosity Self-starter with the ability to analyze ambiguous situations, develop a plan, execute and iterate Proven history of successful collaboration with Marketing, Sales, and R&D teams Excellent analytical, written, and verbal skills Technical subject matter expertise in infrastructure, with a strong understanding of how cloud computing has impacted these domains Strong leadership skills Bachelor's Degree Some travel required
What's nice to have 2-5 years of Technical Product Marketing Experience Experience with Terraform Pricing and Campaign experience
#LI-Remote Individual pay within the range will be determined based on job related-factors such as skills, experience, and education or training. The base pay range for this role in the SF Bay Area / NYC area is: $178,500-$210,000 USD The base pay range for this role in California (excluding SF Bay Area), New York (excluding NYC), Seattle Metro, Denver / Boulder Metro, Washington D.C., or Maryland is: $163,600-$192,500 USD The base pay range for this role in Colorado (excluding Denver / Boulder Metro), Illinois, Minnesota, or Washington (excluding Seattle Metro) is: $148,800-$175,000 USD
"HashiCorp is an IBM subsidiary which has been acquired by IBM and will be integrated into the IBM organization. HashiCorp will be the hiring entity. By proceeding with this application you understand that HashiCorp will share your personal information with other IBM subsidiaries involved in your recruitment process, wherever these are located. More information on how IBM protects your personal information, including the safeguards in case of cross-border data transfer, are available here:
link to IBM privacy statement
."