Summa Health System
Intern - Marketing Job at Summa Health System in Akron
Summa Health System - Akron, OH, United States, 44329
Work at Summa Health System
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Overview
Intern - Marketing
Summa Health Systems
Per diem, As Needed
1077 Gorge Blvd Akron OH 44310
Summary:
The key responsibilities of this internship opportunity are focused on digital marketing. While in this role the incumbent may also have the opportunity to assist with projects related to other areas of marketing and communications, including, but not limited to:
Digital Marketing
• Social Media: Promote Summa Health and SummaCare as a trusted resource of information on all social media platforms (Facebook, LinkedIn, Pinterest, Instagram, Twitter, and YouTube).
• Search Engine Optimization (SEO): Increase organic website traffic for Summa Health and SummaCare websites.
• Search Engine Marketing (SEM): Increase the visibility and traffic for Summa Health and SummaCare websites on search engines (Google, Bing, etc.) through paid advertising (Google & Microsoft Ads).
• Metrics and Reporting: Assist with tracking and measuring campaign performance and report on KPIs.
• Reputation Management: Monitor and increase patient reviews on internal and external platforms. Ex. Google, Yelp, social media and more.
• Website User Experience (UX): Increase a website visitor's satisfaction and loyalty by improving the quality of their visit.
• Email Marketing: Assist with content creation and report on email campaign success based on industry standards and KPIs.
Event Marketing
• Assist with virtual and in-person events that help increase community awareness about the care options available at Summa Health.
Traditional Marketing
• Involvement with projects related to print, broadcast (radio/TV), direct mail, billboard, flyers, etc. for service line and brand campaigns.
Communications
• Contribution to projects which focus on creating and distributing relevant and useful content for our internal and external customers.
Minimum Qualifications:
1. Formal Education Required:
a. Currently enrolled in post-secondary course of study.
2. Other Skills, Competencies and Qualifications:
a. Skill or interest in digital marketing (analytics, social media, email and/or web development.
b. Curious and passionate about learning.
c. Excellent written and verbal communication skills.
d. Ability to effectively interact with populations of patients, clients and team members with respect and professionalism.
e. Ability to work independently and as part of a team.
f. Ability to occasionally travel for projects, events, or training between Summa Health/SummaCare locations.
3. Level of Physical Demands:
a. Sedentary: Exerts up to ten pounds of force occasionally and/or a negligible amount of force frequently.
Equal Opportunity Employer/Veterans/Disabled
Summa Health System is recognized as one of the region's top employers by a number of third party organizations, including NorthCoast 99. Exceptional candidates gravitate to Summa because of its culture, passion for delivering excellent service to our patients and families commitment to our philosophy of servant leadership, collegial working relationships at every level of the organization and competitive pay and benefits.
$15.80/hr - $21.00/hr
The salary range on this job posting/advertising is base salary exclusive of any bonuses or differentials. Many factors, such as years of relevant experience and geographical location are considered when determining the starting rate of pay. We believe in the importance of pay equity and consider internal equity of our current team members when determining offers. Please keep in mind that the range that is listed is the full base salary range. Hiring at the maximum of the range would not be typical.
Summa Health Systems
Per diem, As Needed
1077 Gorge Blvd Akron OH 44310
Summary:
The key responsibilities of this internship opportunity are focused on digital marketing. While in this role the incumbent may also have the opportunity to assist with projects related to other areas of marketing and communications, including, but not limited to:
Digital Marketing
• Social Media: Promote Summa Health and SummaCare as a trusted resource of information on all social media platforms (Facebook, LinkedIn, Pinterest, Instagram, Twitter, and YouTube).
• Search Engine Optimization (SEO): Increase organic website traffic for Summa Health and SummaCare websites.
• Search Engine Marketing (SEM): Increase the visibility and traffic for Summa Health and SummaCare websites on search engines (Google, Bing, etc.) through paid advertising (Google & Microsoft Ads).
• Metrics and Reporting: Assist with tracking and measuring campaign performance and report on KPIs.
• Reputation Management: Monitor and increase patient reviews on internal and external platforms. Ex. Google, Yelp, social media and more.
• Website User Experience (UX): Increase a website visitor's satisfaction and loyalty by improving the quality of their visit.
• Email Marketing: Assist with content creation and report on email campaign success based on industry standards and KPIs.
Event Marketing
• Assist with virtual and in-person events that help increase community awareness about the care options available at Summa Health.
Traditional Marketing
• Involvement with projects related to print, broadcast (radio/TV), direct mail, billboard, flyers, etc. for service line and brand campaigns.
Communications
• Contribution to projects which focus on creating and distributing relevant and useful content for our internal and external customers.
Minimum Qualifications:
1. Formal Education Required:
a. Currently enrolled in post-secondary course of study.
2. Other Skills, Competencies and Qualifications:
a. Skill or interest in digital marketing (analytics, social media, email and/or web development.
b. Curious and passionate about learning.
c. Excellent written and verbal communication skills.
d. Ability to effectively interact with populations of patients, clients and team members with respect and professionalism.
e. Ability to work independently and as part of a team.
f. Ability to occasionally travel for projects, events, or training between Summa Health/SummaCare locations.
3. Level of Physical Demands:
a. Sedentary: Exerts up to ten pounds of force occasionally and/or a negligible amount of force frequently.
Equal Opportunity Employer/Veterans/Disabled
Summa Health System is recognized as one of the region's top employers by a number of third party organizations, including NorthCoast 99. Exceptional candidates gravitate to Summa because of its culture, passion for delivering excellent service to our patients and families commitment to our philosophy of servant leadership, collegial working relationships at every level of the organization and competitive pay and benefits.
$15.80/hr - $21.00/hr
The salary range on this job posting/advertising is base salary exclusive of any bonuses or differentials. Many factors, such as years of relevant experience and geographical location are considered when determining the starting rate of pay. We believe in the importance of pay equity and consider internal equity of our current team members when determining offers. Please keep in mind that the range that is listed is the full base salary range. Hiring at the maximum of the range would not be typical.