Alvin Ailey Dance Foundation
Director of Marketing
Alvin Ailey Dance Foundation - New York, New York, us, 10261
Work at Alvin Ailey Dance Foundation
Overview
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Overview
AILEY Director of Marketing
Position Summary
AILEY is seeking a
Director of Marketing
to lead brand management, creative direction, content creation, audience development, customer service, multi-channel marketing strategy, and promotion, as well as drive sales and revenue growth for the organization.
The
Director of Marketing
will manage a team of experienced marketers, digital and social media producers, designers, a web manager, and a sales team, along with outside consultants. The role will oversee marketing efforts for Alvin Ailey American Dance Theater, Ailey II, The Ailey School, Ailey Extension, and Ailey Arts In Education & Community Programs. Additionally, the Director will oversee the management of ticket sales for AILEY's four annual engagements in New York and Atlanta and coordinate sales and promotions with local presenters for national and international tours.
The
Director of Marketing
will play a key role in institutional initiatives, including branding, the transition to Salesforce, the launch of AILEY's new Artistic Director, and the organization of creative resources and data analysis. This position will also collaborate with internal leadership to develop new revenue streams, including strategic partnerships.
A detailed position description for the
Director of Marketing
and its reporting relationships is below:
Key Relationships: Reports To:
Executive Director Direct Reports:
Marketing Team (including marketers, digital and social media producers, designers, web manager, sales team, and outside consultants)
Responsibilities :
Maximize AILEY's marketing potential by leading a skilled, empowered, and motivated team, providing inspiring leadership, coaching, and mentoring to team members. Partner with the Executive Director to review current staffing structure and determine opportunities and needs. Lead the development and execution of a comprehensive, forward-thinking marketing strategy that effectively communicates the refreshed AILEY brand and its institutional mission, highlighting and promoting all key areas of the organization-including performances, professional training, dance instruction, and education and community outreach. Develop and execute creative marketing campaigns, including media plans for digital, mobile, and social media advertising, organic social media content, and collateral materials that maximize institutional awareness, drive audience development, and achieve revenue goals for AAADT's annual self-produced seasons in New York and Atlanta, Ailey II's New York engagement, and national and international tours for both companies. Collaborate with the Artistic Directors, the Executive Director, and other AILEY leadership, and work closely with local presenters to ensure consistent and effective brand representation. Conceive and manage the review and approval process and oversee the execution of the annual department budget. Develop and execute effective sales plans to maximize attendance and ticket sales revenue, including pricing strategies such as demand-based pricing and group sales. Budget for and consistently meet or exceed revenue targets. Lead the department's transition to Salesforce, including marketing automation for AILEY's website, e-comms, and social media; identify ROI potential of cross-departmental data; and explore synergies within the various internal business models. Collaborate with the Development and Public Relations teams to create synergies, unifying digital content and design resources, reducing redundancies, and maximizing new collaborative, revenue-generating opportunities such as strategic partnerships, e-commerce, and licensing. Minimum Qualifications :
Experienced marketing executive with 10 to 15 years of proven success in leading marketing strategies within consumer-driven organizations. Demonstrated expertise in strengthening an organization's profile through integrated brand messaging and positioning, including the development of innovative marketing and promotional campaigns, advertising, and collateral materials. Experience navigating complex, multi-layered organizations with lean resources, where influencing and collaboration are essential to achieving results. While prior non-profit experience is not required, experience in driving change within a mission-driven environment is a plus. A successful track record of identifying, attracting, and retaining customers, along with experience in building new revenue streams, such as brand partnerships and e-commerce. Strong familiarity with ticketing systems, CRM platforms, and strategies to maximize attendance. Comfortable with both traditional and non-traditional marketing approaches, with a proven record of success in executing multi-channel strategies. Personal Characteristics:
Exceptional leadership and interpersonal skills, including creativity, patience, integrity, and vision. Strong communicator, able to present ideas clearly and persuasively, and build positive relationships with the Board, Artistic and Executive leadership, colleagues, artists, and donors. Deep passion for and personal commitment to the arts, particularly dance, with a strong understanding of AILEY's mission and legacy, as well as a bold vision for its future. Action-oriented with a hands-on approach to leadership. A natural collaborator with a collegial attitude, who believes in the power of teamwork and excels at fostering cooperation across the organization. Able to quickly earn the respect and cooperation of key stakeholders and inspire a high level of energy and enthusiasm within the team. A skilled listener and team player with the ability to work closely with diverse internal constituencies, approach challenges with a flexible mindset, and understand different perspectives before proposing solutions. Creative, entrepreneurial, and innovative in approach. High-energy, proactive, open-minded, with a strong work ethic and a good sense of humor. Compensation:
$175,000 to $200,000
Benefits:
health insurance (including EAP services), dental insurance, flexible spending account, 403(b) retirement plan, and commuter benefits.
To apply for this position, click on the apply link and upload one file (accepted formats include .doc, .docx, .txt, or .pdf) that contains the following items:
Cover letter detailing your interest in this position Resume
About the Organization:
AILEY is a nonprofit organization comprised of Alvin Ailey American Dance Theater, Ailey II, The Ailey School, Ailey Extension, and Ailey Arts In Education & Community Programs.
The organization's mission is to further the pioneering work of Alvin Ailey by establishing an extended cultural community which provides dance performances, training, and community programs for all. As important as its artistic and educational missions, AILEY plays a social role, using the beauty and humanity of the African American heritage and other cultures to inspire and unite people of all races, ages, and backgrounds.
Named "a vital American cultural ambassador to the world" by a United States Congressional Resolution,
Alvin Ailey American Dance Theater
numbers 32 of the most talented dancers in the world, and its diverse repertory is unparalleled in modern dance. A typical season includes engagements in its home base of New York City (five weeks each winter at New York City Center and a spring season at the Brooklyn Academy of Music), a multi-city national tour, and extensive international touring. Annually, nearly 500,000 people experience the Company's performances and programs.
A multifaceted organization, AILEY also encompasses
Ailey II , a second company dedicated to the development of young artists and community outreach;
The Ailey School , a world-class dance academy that provides pre-professional and professional training to a diverse group of students aged 3-25;
Ailey Extension,
which offers open classes in dance and fitness techniques to people of all ages and experience levels; and
Ailey Arts In Education & Community Programs,
which cultivates and energizes youth and older adults to take, make, and see dance, partnering with hundreds of schools, older adult facilities, and community organizations.
Position Summary
AILEY is seeking a
Director of Marketing
to lead brand management, creative direction, content creation, audience development, customer service, multi-channel marketing strategy, and promotion, as well as drive sales and revenue growth for the organization.
The
Director of Marketing
will manage a team of experienced marketers, digital and social media producers, designers, a web manager, and a sales team, along with outside consultants. The role will oversee marketing efforts for Alvin Ailey American Dance Theater, Ailey II, The Ailey School, Ailey Extension, and Ailey Arts In Education & Community Programs. Additionally, the Director will oversee the management of ticket sales for AILEY's four annual engagements in New York and Atlanta and coordinate sales and promotions with local presenters for national and international tours.
The
Director of Marketing
will play a key role in institutional initiatives, including branding, the transition to Salesforce, the launch of AILEY's new Artistic Director, and the organization of creative resources and data analysis. This position will also collaborate with internal leadership to develop new revenue streams, including strategic partnerships.
A detailed position description for the
Director of Marketing
and its reporting relationships is below:
Key Relationships: Reports To:
Executive Director Direct Reports:
Marketing Team (including marketers, digital and social media producers, designers, web manager, sales team, and outside consultants)
Responsibilities :
Maximize AILEY's marketing potential by leading a skilled, empowered, and motivated team, providing inspiring leadership, coaching, and mentoring to team members. Partner with the Executive Director to review current staffing structure and determine opportunities and needs. Lead the development and execution of a comprehensive, forward-thinking marketing strategy that effectively communicates the refreshed AILEY brand and its institutional mission, highlighting and promoting all key areas of the organization-including performances, professional training, dance instruction, and education and community outreach. Develop and execute creative marketing campaigns, including media plans for digital, mobile, and social media advertising, organic social media content, and collateral materials that maximize institutional awareness, drive audience development, and achieve revenue goals for AAADT's annual self-produced seasons in New York and Atlanta, Ailey II's New York engagement, and national and international tours for both companies. Collaborate with the Artistic Directors, the Executive Director, and other AILEY leadership, and work closely with local presenters to ensure consistent and effective brand representation. Conceive and manage the review and approval process and oversee the execution of the annual department budget. Develop and execute effective sales plans to maximize attendance and ticket sales revenue, including pricing strategies such as demand-based pricing and group sales. Budget for and consistently meet or exceed revenue targets. Lead the department's transition to Salesforce, including marketing automation for AILEY's website, e-comms, and social media; identify ROI potential of cross-departmental data; and explore synergies within the various internal business models. Collaborate with the Development and Public Relations teams to create synergies, unifying digital content and design resources, reducing redundancies, and maximizing new collaborative, revenue-generating opportunities such as strategic partnerships, e-commerce, and licensing. Minimum Qualifications :
Experienced marketing executive with 10 to 15 years of proven success in leading marketing strategies within consumer-driven organizations. Demonstrated expertise in strengthening an organization's profile through integrated brand messaging and positioning, including the development of innovative marketing and promotional campaigns, advertising, and collateral materials. Experience navigating complex, multi-layered organizations with lean resources, where influencing and collaboration are essential to achieving results. While prior non-profit experience is not required, experience in driving change within a mission-driven environment is a plus. A successful track record of identifying, attracting, and retaining customers, along with experience in building new revenue streams, such as brand partnerships and e-commerce. Strong familiarity with ticketing systems, CRM platforms, and strategies to maximize attendance. Comfortable with both traditional and non-traditional marketing approaches, with a proven record of success in executing multi-channel strategies. Personal Characteristics:
Exceptional leadership and interpersonal skills, including creativity, patience, integrity, and vision. Strong communicator, able to present ideas clearly and persuasively, and build positive relationships with the Board, Artistic and Executive leadership, colleagues, artists, and donors. Deep passion for and personal commitment to the arts, particularly dance, with a strong understanding of AILEY's mission and legacy, as well as a bold vision for its future. Action-oriented with a hands-on approach to leadership. A natural collaborator with a collegial attitude, who believes in the power of teamwork and excels at fostering cooperation across the organization. Able to quickly earn the respect and cooperation of key stakeholders and inspire a high level of energy and enthusiasm within the team. A skilled listener and team player with the ability to work closely with diverse internal constituencies, approach challenges with a flexible mindset, and understand different perspectives before proposing solutions. Creative, entrepreneurial, and innovative in approach. High-energy, proactive, open-minded, with a strong work ethic and a good sense of humor. Compensation:
$175,000 to $200,000
Benefits:
health insurance (including EAP services), dental insurance, flexible spending account, 403(b) retirement plan, and commuter benefits.
To apply for this position, click on the apply link and upload one file (accepted formats include .doc, .docx, .txt, or .pdf) that contains the following items:
Cover letter detailing your interest in this position Resume
About the Organization:
AILEY is a nonprofit organization comprised of Alvin Ailey American Dance Theater, Ailey II, The Ailey School, Ailey Extension, and Ailey Arts In Education & Community Programs.
The organization's mission is to further the pioneering work of Alvin Ailey by establishing an extended cultural community which provides dance performances, training, and community programs for all. As important as its artistic and educational missions, AILEY plays a social role, using the beauty and humanity of the African American heritage and other cultures to inspire and unite people of all races, ages, and backgrounds.
Named "a vital American cultural ambassador to the world" by a United States Congressional Resolution,
Alvin Ailey American Dance Theater
numbers 32 of the most talented dancers in the world, and its diverse repertory is unparalleled in modern dance. A typical season includes engagements in its home base of New York City (five weeks each winter at New York City Center and a spring season at the Brooklyn Academy of Music), a multi-city national tour, and extensive international touring. Annually, nearly 500,000 people experience the Company's performances and programs.
A multifaceted organization, AILEY also encompasses
Ailey II , a second company dedicated to the development of young artists and community outreach;
The Ailey School , a world-class dance academy that provides pre-professional and professional training to a diverse group of students aged 3-25;
Ailey Extension,
which offers open classes in dance and fitness techniques to people of all ages and experience levels; and
Ailey Arts In Education & Community Programs,
which cultivates and energizes youth and older adults to take, make, and see dance, partnering with hundreds of schools, older adult facilities, and community organizations.