Social Media Specialist Job at Robert Half in Anaheim
Robert Half - Anaheim, CA, US, 92806
Work at Robert Half
Overview
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Overview
Job Description
Responsibilities
• Create engaging content for social media platforms including Instagram, LinkedIn, and TikTok.
• Collaborate with the marketing team on social media content development.
• Monitor audience engagement and respond to comments on social media platforms.
• Develop content strategies for direct-to-consumer for an emerging new brand.
• Regularly update website content and ensure alignment with Shopify capabilities.
• Generate and distribute monthly newsletters for B2B audiences.
• Develop and maintain content calendars on a weekly and monthly basis for company brands.
• Create and edit photos and videos for social media and newsletters using design software like Adobe Creative Cloud and Canva.
• Conduct research to gather information for newsletters.
• Create engaging blog content involving spice and seasoning recipes, cooking, and application ideas.
• Develop marketing materials such as sell sheets, brochures, and videos.• Proficiency in Adobe Creative Cloud is required for creating compelling visual content
• Experience with Canva is necessary for designing social media posts
• Familiarity with Editorial Calendars to plan and schedule posts effectively
• Ability to use Facebook Insights to analyze post-performance and engagement
• Proficiency in using Google+ to maximize audience reach
• Experience in creating and managing Advertisements on various social media platforms
• Strong skills in Analytics to measure and report on campaign performance
• Knowledge of Best Practices in social media to enhance the brand's online presence
• Experience in Blogging to drive website traffic and improve SEO
• Ability to increase Brand Awareness through innovative social media strategies