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Marketing Operations & Content Manager

Description

Open Lending provides automated lending services to financial institutions. Founded in 2000 in Austin, TX, the company specializes in loan analytics, risk-based pricing, risk modeling, and automated decision technology for automotive lenders throughout the United States.

Before taking the company public in 2020, Open Lending ranked among Austin’s fastest-growing, privately held companies. Starting in 2013, it placed for seven consecutive years on the Austin Business Journal’s Fast 50 list. The Austin Business Journal and the Austin American Statesmen have also named Open Lending a top workplace.

The Opportunity:

As Open Lending’s Marketing Operations & Content Manager, you’ll report to the SVP of Marketing and support executing the programs intended to drive demand for Open Lending’s solutions. This role will work closely with colleagues in marketing and sales to define and execute campaigns designed to raise awareness of Open Lending’s value proposition, generate new leads, and drive new pipeline opportunities for the organization.

Three Reasons to Apply:

1. Influence: Indirectly contribute to enabling vehicle access for underserved customers and directly contribute to Open Lending revenue generation.
2. Growth: 1st position of its kind on the team – you’ll help establish operating rhythm and KPIs for Open Lending business development.
3. Stability: Join an established public company and a marketing organization with long-term planning in mind.

What You’ll Do:

1. Lead, execute, and optimize the execution of multi-channel campaigns perfectly aligned with Open Lending’s strategic goals across various segments and markets.
2. Collaborate closely with our sales team to identify and prioritize named accounts for strategic Account-Based Marketing initiatives, utilizing Salesforce to develop, deploy, and measure the effectiveness of these programs.
3. Manage marketing automation platforms and tools to streamline and implement processes, improve efficiency, and stay up-to-date with industry trends and innovations.
4. Craft engaging email marketing campaigns for various marketing channels, including website, social media, email campaigns, and print materials, to help drive greater interest and generate valuable leads.
5. Leverage data-driven insights to inform the creation of compelling content that supports our primary marketing campaigns and enhances initiatives led by our sales team.
6. Track and report on budget expenditures and manage invoices and variances.
7. Build and maintain relationships with key stakeholders, including senior leadership, to align marketing efforts with business objectives.

What You Bring:

1. Bachelor’s degree in Marketing, Communications, Business, or a related field.
2. 5+ years B2B marketing experience.
3. Proven experience in marketing operations, content management, or a similar role.
4. Familiarity with the lending industry and/or SaaS software marketing is a plus.
5. Experience with CRM (Salesforce, HubSpot), Account-based Marketing, online advertising (SEM, display, retargeting, LinkedIn, etc.), and website updates experience.
6. Results-oriented and detail-focused with proactive problem-solving skills.
7. Advanced Excel skills, including pivot tables, macros, and vlookups.
8. Embrace a Startup Mentality and Dive into Hands-On Work.