Social Media Specialist I
Disneyland Hong Kong - Los Angeles, California, United States, 90079
Work at Disneyland Hong Kong
Overview
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Overview
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description. This role is highly preferred to be located in Bristol, CT. There may be an opportunity for this role to be located in Los Angeles, CA. Responsibilities: Performs a wide variety of tasks to shape, create, and distribute content for fans across all ESPN brands on TikTok, Instagram, X, Snap, and Facebook. Discovers User Generated Content that resonates with ESPN Social’s audience and brand. Follows ESPN Social standards of practice, including adherence to reporting guidelines. Supports colleagues in “backreading” content: catching mistakes and optimizing for each platform. Utilizes social data to inform content decisions to increase engagement. On occasion and with supervision, co-leads brainstorming and planning social content for lower-tier events (e.g., a player reaching a career milestone, HOF induction, etc.). Recognizes that sports happen on nights and weekends; such shifts will be regular and required. Qualifications: Minimum of 1 year of experience in social media or a closely related field. Fundamental content creation skills in social media ideation, copy, and video/photo editing. Sound knowledge that spans the sports landscape, including current athletes, rules, and storylines across multiple leagues. Must be comfortable quick-turning content when news and live game action are occurring simultaneously. Strong understanding of internet culture and the role it plays in sports. Demonstrated communication and organizational skills. Preferred Qualifications: Demonstrated news judgment. Experience using video editing software (e.g., Final Cut, Premiere). Experience using photo editing software (e.g., Photoshop, InDesign). Reaching young fans (high school and below), women fans, and casual, less-avid sports fans is a priority. Knowledge and experience in creating sports content as it intersects with topics like gaming, fashion, and pop culture for these audiences is a plus. Required Education: High school diploma or equivalent. Preferred Education: Bachelor’s degree or equivalent in Journalism, Communications, Media, or a related field.
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