Marketing Communications Specialist
Sigma Technologies, Ltd. - Perrysburg, Ohio, United States, 43551
Work at Sigma Technologies, Ltd.
Overview
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Overview
Description:
Perrysburg, OH
Are you a Marketing Communications professional looking to join a supportive, passionate team?
We have an attractive opportunity for you!
Sigma Technologies is a growing engineering and design firm with over 500 team members across 30+ states. For more than 25 years, our work for the power and telecommunications industries has helped accelerate and fortify positive impact in communities across the country. Our core values — Safety, Honesty, Truth, and Decency — fuel our culture. We are TeamSigma™.
**To learn more about working at Sigma, visit our careers page.
Please note: This position is expected to work Monday-Friday 8:00 AM - 5:00 PM at our home office in Perrysburg, OH.
Position Description
The Marketing Communications Specialist is responsible for developing and executing impactful marketing and communication initiatives that align with organizational goals. This is a dynamic role that requires excellent communication skills, a strong understanding of various marketing channels, and proficiency in managing multiple projects. Responsibilities include creating compelling content, managing promotional materials, and ensuring consistency across channels to effectively engage both internal and external audiences.
Essential Job Functions
- Develop engaging content for social media, digital platforms, and other marketing materials that aligns with brand guidelines and resonates with customer audiences.
- Manage the publishing and distribution of content across company website, social media channels, and other digital platforms, ensuring consistency, optimization, and audience engagement.
- Develop, implement, and program manage corporate-level internal communications strategies, messaging, and collateral (written and visual) to support key business objectives, long-term goals, special projects, and general company needs.
- Partner with internal stakeholders on Associate experience insights and opportunities to inform the development and deployment of internal communications materials (including but not limited to newsletters, presentations, emails, intranet content, etc.) that connect internal and external talent audiences to Sigma's priorities and culture.
- Communicate clearly, consistently, and accurately across a variety of channels, ensuring messaging aligns with the company's branding and messaging standards.
- Manage multiple marketing projects simultaneously, meeting deadlines while maintaining high-quality standards.
- Create, refine, and oversee the production of promotional assets, including brochures, presentations, and newsletters, for both print and digital formats.
- Assist in planning and executing events, trade shows, and promotional activities, including logistical coordination and on-site support.
- Monitor, analyze, and report on the effectiveness of marketing communications and channels, offering insights and recommendations for improvement.
- Conduct basic market research and audience analysis to inform communication strategies and refine messaging.
- Work closely with internal teams and external vendors to ensure cohesive execution of marketing initiatives.
- Identify and implement new tools, platforms, and processes to optimize marketing efforts and increase efficiency.
- Other duties as assigned.
Education/Experience Requirements
- Education: Bachelor's degree in Marketing, Communications, or related field is preferred. The equivalent combination of education and experience will also be considered.
- Experience: 3 years' experience in marketing and corporate communications
- Basic networking understanding.
- Strong project management skills with the ability to manage multiple tasks and deadlines.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work collaboratively in a team environment.
- Willing to travel overnight as needed.
- Must be available to work at least 40 hours per week, Monday - Friday from 8 AM - 5 PM Eastern Time
- Strong skills in Microsoft Office Suite (Word, Excel, PowerPoint).
- Proficient in Adobe Illustrator, Canva, or similar graphic design and publishing tools for creating marketing materials, presentations, and branded content.
- Knowledge of WordPress for publishing and optimizing blog posts, landing pages, and other digital assets.
- Flexibility to work overtime and weekends as requested and needed.
- Dependable transportation and valid driver's license and insurance.
- Able to pass a background check/drug test/driving record check.
- Authorized to work in the United States
Physical Requirements:
- Must be able to endure frequent, lengthy periods of sedentary work and sit for prolonged periods of time.
- Must be able to utilize a computer keyboard, computer monitor, and telephone for prolonged periods of time.
- Must have the physical ability to perform activities such as preparing and analyzing data and figures, transcribing notes, and viewing a computer terminal; these activities require close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
- Must have the physical ability to express or exchange ideas by means of the spoken word and conve detailed or important spoken instructions to other workers accurately, often in a group setting.
- Must have the ability to receive detailed information through oral communication, and to make the discriminations in sound.
- Must have the ability to pick up marketing materials (up to 30 pounds), physically setup event booths on occasion (bending down, reaching, lifting, etc.)
This job advertisement should not be interpreted as all-inclusive. It is intended to identify the major responsibilities and requirements of a job. The individual may be required to perform job-related responsibilities and tasks other than those stated in this description.
This advertisement does not constitute an employment agreement between Sigma and the employee and is subject to change by Sigma as the needs of the organization and/or the requirements of the function change.
Pay is commensurate with experience and education. Sigma is an equal opportunity employer and will not discriminate based on an employee's race, color, gender, sexual preference, gender identity, age, religion, national origin, disability, genetic information, veteran/military status, or any other classification protected by law.
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