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Position : Marketing / Business Development Representative
Location : Biloxi, MS
About the Company : Regents Health, a division of Midwest Home Physicians, provides home-based wound care, primary care, and advanced wound care treatments in the Biloxi area. We specialize in offering home-based primary care and leveraging technology to enhance patient outcomes and service efficiency.
Position Overview : We are seeking a dynamic, results-driven marketing / business development professional to drive sales efforts in the Biloxi, MS area. This person will be responsible for generating business growth through strategic partnerships, client acquisition, and marketing initiatives in healthcare, home care, and senior care sectors. Experience in home healthcare marketing is essential.
Key Responsibilities :
- Sales & Business Development : Develop relationships with home healthcare agencies (HHAs), podiatrists, and primary care physicians to generate referrals and establish long-term partnerships.
- Marketing Strategy : Lead digital and local marketing campaigns targeting caregivers and healthcare professionals.
- Account Management : Serve as the point of contact for new clients, ensuring seamless communication and smooth onboarding of referrals.
- Market Intelligence : Track competitor activities, market trends, and patient needs to adapt sales strategies.
- Educational Outreach : Host webinars, workshops, and in-office meetings to educate referral sources on the benefits of home-based wound care and the advanced technology solutions offered by Regents Health.
Qualifications :
- Experience : Minimum of 3 years in healthcare sales and hospital discharge planning.
- Knowledge : Familiarity with chronic wound care and senior care healthcare models.
- Skills : Strong communication, negotiation, and relationship-building skills.
- Local Knowledge : Understanding of the Biloxi area and surrounding counties is preferred.
- Tech-Savvy : Ability to leverage technology effectively.