Sr SEO/Web Marketing Analyst AZ
State Farm - Tempe, Arizona, United States![State Farm](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at State Farm
Overview
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Overview
US-IL-Bloomington
Job ID: 2025-40328 Type: Regular Full Time # of Openings: 1 Category: Marketing, Design, and Communications Bloomington, IL
Overview
Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!
Responsibilities
Develop, lead, and execute organic marketing strategies and roadmap that leverage data driven insights with key business partners across the organization. Evangelize and educate stakeholders throughout the organization by sharing the opportunity of SEO within several disciplines (UX, Marketing, Content, Local, etc.) Perform topic and keyword research and competitive analysis to guide SEO strategy across different digital properties. Work cross-functionally with product, UX, paid, and brand teams to align SEO with companywide business goals and objectives. Coordinate implementation with internal and external teams Champion data-driven testing initiatives to identify opportunities and scale acquisition efficiently Develop analysis that provide conclusions into customer behavior and communicate those conclusions clearly with key stakeholders. Functions with highest level of autonomy on requests/projects/problems of highly complex business issues Uses highly specialized technical skills and industry knowledge to provide leadership to team on project/programs Prioritizes individual and team projects based on urgency, complexity, and importance to the enterprise Maintains in-depth understanding of product landscape and applications for advanced analytics, as well as attribution management and tracking Serves as change advocate, championing initiatives, efforts, and sets direction in area of expertise Considered a subject matter resource and maintains relationships by utilizing expertise in one or more areas of digital marketing or performance marketing channels Applies business and information technology industry trends and best practices to align to State Farm strategic goals Effectively creates and communicates messages/results to wide range of both internal and external audiences Recognizes and leverages opportunities to initiate and conduct research for the benefit of the enterprise
Qualifications
5+ years of hands-on SEO experience in developing, leading, and implementing SEO strategies and recommendations Extensive knowledge of current SEO best practices with strong technical SEO background experience or another area of expertise within SEO (ex: Content, Local, AI/Automation) Advanced communication and presentation skills with ability to convey complex ideas to executive level audiences Advanced collaboration skills in partnering/working across different business areas (UX, developers, engineers, public affairs, social, etc.) to implement recommended SEO recommendations Advanced experience with Google Analytics and Google Search Console tools Experience working with technical SEO tools such as Screaming Frog, SEMRush, and Moz Professional experience with website analytics tools (i.e. Moz, Google Analytics, etc.) Experience optimizing SEO for large scale content management systems such as Adobe Experience Manager Excellent analytical, prioritization, organizational, and quantitative skills
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