Digital Marketing Specialist - Agent Marketing
State Farm - Tempe, Arizona, us, 85285![State Farm](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
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Overview
US-IL-Bloomington
Job ID:
2025-40305 Type:
Regular Full Time # of Openings:
1 Category:
Marketing, Design, and Communications Bloomington, IL
Overview
Being good neighbors - helping people, investing in our communities, and making the world a better place - is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good! Responsibilities
We are currently seeking a highly skilled and experienced individual to join our Agent Marketing division as a Digital Marketing Specialist. The opening aligns to our digital and social function and focuses on improving agents' digital enablement through marketing programs, initiatives and capabilities. In this role, you will be responsible for planning, developing and executing comprehensive digital marketing strategies to enhance our online presence and drive brand awareness. The ideal candidate will possess a strong digital marketing skill set including expertise in display advertising, social media marketing, SEO/SEM, audio/video streaming platforms, and other emerging digital channels. You will analyze market trends, identify target audiences, and implement creative and data-driven campaigns to effectively reach and engage our target customers. Additionally, you will be responsible for monitoring and optimizing campaign performance, leveraging analytics tools to measure key metrics, and ensuring continuous improvement. Qualifications
To be successful in this role, a minimum of 3 years of professional-level digital media expertise is required. Candidates should have a proven track record in driving successful digital marketing campaigns, a deep understanding of various digital platforms, and a passion for staying up to date with the latest industry trends. Strong analytical abilities, exceptional communication skills, and the ability to work collaboratively in a fast-paced environment are essential. If you are a digital marketing expert who thrives in achieving performance outcomes, successfully works within cross-functional teams, is constantly innovating, and is looking to make a significant impact in a dynamic and growing organization, we encourage you to apply. Manages multiple/complex projects, successfully using project management tools and processes Vendor Management Exemplary presentation skillsets Must effectively work in a cross functional and matrixed organization Extremely strategic and analytical Strong initiative and attention to detail Works well in a team, yet also highly self-sufficient
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PI261666088