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LG is the global technology company that creates an incredible array of innovative products, from TVs to refrigerators, phones to gaming monitors, air purifiers to solar panels. We are LGs in-house agency, HS Ad USA. Overlooking the Hudson in Englewood Cliffs, NJ, just a stones throw from Manhattan, we are a collection of marketing professionals that draw on decades of agency and brand experience alike to create award-winning work. Whether its TV, digital, social, .com, B2B, CRM, OOH, UX or experiential, everything we do is designed to not only be effective, but to make people realize Lifes Good. Come join the team!
Overall Summary:
We are currently seeking an Sr. Manager, In-Store Strategy and Physical Merchandising to join our dynamic Shopper Marketing team as part of the HSAD Marketing organization. This role is located out of LGs Bloomington, MN office with the rest of the LG Best Buy and Target account teams. The purpose of the Associate Director, In-Store Strategy and Physical Merchandise is to lead/manage the development and execution of all things related to in-store marketing and merchandising across all Best Buy and Target stores aligned with LGs TV Business Unit. The overall objective of the position is to create LG best in class in-store & merchandising materials that are flawlessly executed to the parameters/guidelines of retailers that also ladder up to overall LG in-store marketing strategies. This will include both Print POP and Retail displays from conception to installation.
This role is responsible for maintaining the budgeting, planning, production, logistics, execution and ongoing maintenance for all displays within the LGs key customers including Best Buy, Target and select regional accounts. You will have experience leading, communicating and collaborating effectively across internal cross-functional partners - including Sales, Marketing, Creative and Product.
Roles & Responsibility (Including but not limited to):
Manage multiple vendors, including display manufactures and printers, to deliver best-in-class retail solutions.
Understanding of end-to-end physical display merchandise including design development, production, logistics, installation and ongoing maintenance
Present key merchandising materials in front of retailers, executives, business development and internal cross-functional teams
Develop & negotiate win/win outcomes with retailers that accomplish both retailer and LG in-store strategies
Understand retail partners' specific parameters/guidelines with respect to in-store marketing
Develop account specific yearly shopper plans in collaboration with the retailer
Display/Fixtures/End caps, electronic/interactive display units, printed collateral/brochures/spec sheets
Ensure retail compliance of all programs by creating/managing rigid auditing process with clear reporting outputs
Communicate regularly with all internal and field stakeholders including senior management as required including Brand Marketing, Product Managers, 3rd party merchandising groups, LG trainer group, and LG sales teams about in-store & merchandising and installation activities
Act as central POC for the Sales Team to deliver all necessary elements for successful launch of products from floor set date
Qualifications:
7+ years of experience of overarching retail experience across disciplines like brick-and-mortar retail and field merchandising
4+ years experience of retail project management experience within the consumer electronics category
Extensive and meaningful experience with retail executions of in-store marketing programs is required
Knowledge of US retail account channels is highly preferred
Proven experience in managing teams, agencies, vendor partners
The ability to travel nationally to support the needs of the business is required.
Excellent communication, organization and project management skills are required.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing, Advertising, and Sales
Industries
Marketing Services
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Visual Merchandising Manager