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Boston, Massachusetts ASSOCIATE DIRECTOR, STRATEGIC MARKETING & COMMUNICATION, Graduate Enrollment Job Location: BOSTON, MA, United States Position Type: Full-Time/Regular Salary Grade: Grade 49 Posted Date: 2/21/2025 Summary: Boston University seeks a strategic and experienced Associate Director, Strategic Marketing & Communications for Graduate Enrollment to help shape and execute the marketing and communication strategy for master’s and professional programs at a leading global university. This position will play a pivotal role in the implementation, rollout, adoption, and continued use of BU's new Slate CRM system, supporting graduate enrollment objectives through innovative marketing, admissions, and enrollment functions. The Associate Director reports to the Assistant Vice President for Strategic & Digital Marketing. This role offers the opportunity to lead cutting-edge initiatives, utilizing Slate CRM, GA4 data analytics, and audience-focused marketing strategies. Essential Functions: Slate: Marketing & Communication Leadership (30%): Oversee the communication arm of Slate, acting as the primary Slate communications administrator for BU. Lead marketing and communication workshops and training to ensure that Slate users understand the capabilities and processes for marketing and communication activities available to them. Marketing & Communications Strategy & Execution (30%): Lead and execute marketing and communication activities aimed at enrolling students in BU's masters and professional programs. Provide strategic consultation and guidance to school/college-based enrollment marketing teams. Data Monitoring, Analysis & Optimization (20%): Collaborate with data analysts to leverage available data and reporting tools within and outside of Slate to assess and optimize the effectiveness of enrollment marketing strategies. Other Communication & Outreach Initiatives (20%): Collaborate with members of the Graduate Enrollment team, school/college colleagues, and other university units to develop and maintain key marketing, communication, and outreach initiatives. Minimum Qualifications: Bachelor's degree in marketing, communications, or a related field; master's degree preferred. 5-7 years of experience in marketing, communications, or enrollment management, with demonstrated leadership and project management experience. Graduate enrollment experience strongly preferred. Robust experience with Slate CRM including Slate Deliver, enrollment marketing tools, and campaign automation. Advanced knowledge of Google Analytics 4 (GA4) and experience in using data to measure campaign performance and guide strategy. Exceptional writing, editing, and content development skills with an eye for detail. Proven ability to collaborate across teams and manage complex projects with multiple stakeholders. Experience leading, managing, and mentoring a team. Required Skills: Must submit a cover letter and resume to be considered. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. #J-18808-Ljbffr