IT Resource Hunter
Brand Marketing Director
IT Resource Hunter - Brea
Work at IT Resource Hunter
Overview
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Overview
Job Description: Brand Marketing Director (Auxiliary Digital Role)
Employment Type: Full-Time
We are seeking a Brand Marketing Director to lead digital brand strategy, content creation, and go-to-market (GTM) execution. This role focuses on developing compelling brand narratives, guiding content creation, and planning product launches. The Director will work cross-functionally with teams to execute campaigns, optimize strategies using data, and manage agency relationships to ensure alignment with brand goals.
Key Responsibilities
- Develop and execute brand positioning and storytelling strategies.
- Lead GTM planning and product launch coordination with cross-functional teams.
- Guide content creation and collaborate with KOLs to craft engaging brand stories.
- Plan and execute brand campaigns to enhance brand influence.
- Use data analysis to optimize strategies and monitor KPIs.
- Manage agency relationships to align creative execution with brand goals.
Requirements
- 8-10 years of experience in brand marketing and digital strategy.
- Proven expertise in GTM execution, storytelling, and content creation.
- Strong data-driven approach and experience with agency management.
- Excellent leadership, communication, and organizational skills.
Benefits
- Competitive salary and benefits package.
- Professional development and growth opportunities.
- Flexible work arrangements.
Seniority Level
- Director
Job Function
- Marketing and Sales
- Industries: Sporting Goods Manufacturing