The Mom Project
Product Marketing Coordinator
The Mom Project - New York, New York, us, 10261
Work at The Mom Project
Overview
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Overview
Exact compensation may vary based on skills, experience, and location.
40 hrs/wk
Contract (w2)
Remote work partially (60%)
Travel not required
April 29, 2025 - October 29, 2025
The Mom Project is excited to support Etsy with their search for a
Product Marketing Manager
to join them on a contract basis. About the Team:
Find out more about this role by reading the information below, then apply to be considered. Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human. The Product Marketing team at Etsy drives high value actions that enable customer growth and loyalty by developing the story and go-to-market strategy for what we’re building. We partner cross-functionally to bring buyer products and features to market and drive engagement with features post-launch. About the Role: As a
Product Marketing Manager , you will work at the intersection of consumer product development and marketing. You will be leading new product go-to-market strategy, product activation, and maximizing the lifetime value of our buyers at all stages of the funnel. In this role, you will specifically work with product teams who are focused on our inventory and gifting experiences. To be successful in this role, the Product Marketing Manager will be a key partner in helping product teams articulate customer value and plan effective product delivery and launches while also advocating on behalf of marketing to ensure that product roadmaps support marketing strategies. You’ll operate in a highly cross-functional role, partnering closely with Product, Engineering, Design, Brand, Content, Analytics, Research, and Marketing to improve the buyer and seller experience through holistic and targeted marketing design to drive trial, engagement, and retention. Responsibilities: Owning the consumer product marketing strategy to drive awareness, adoption, and engagement of features that help buyers connect with the right products and sellers on our platform. Narrating the user journey, uncovering user insights, and identifying key user needs to focus product roadmaps on the largest business opportunities. Leading competitive analysis on consumer product experiences to inform go-to-market plans. Partnering with product, marketing, and brand teams to determine what, where, how, and to whom we market key features and product launches, taking into account user needs and business objectives across Etsy’s core global markets. Defining the target audience, crafting clear positioning statements and clearly articulating and communicating Etsy’s unique value proposition for buyers. Serving as a key collaborator between the Product and Marketing organizations. Developing and aligning on-site and off-site marketing plans in collaboration with channel owners and the broader marketing team. Setting clear, measurable product marketing goals and track progress against them making continuous recommendations for how we can improve impact. Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law. Requirements Must-Haves: 4+ years of consumer product marketing and/or consulting experience. Ability to use quantitative reasoning skills to inform strategies and tell a strong narrative. Proficiency in SQL preferred. Strong command of quantitative and qualitative user research methods and applications, fluent in using data to make decisions, experience with growth marketing tactics, and deep experience partnering with B2C consumer product teams. Experience simplifying complex concepts into impactful marketing. Track record of driving strong growth and results through product marketing strategies and campaigns. Experience collaborating with and influencing cross-functional teams while maintaining great relationships. Hours and Location: Monday - Friday, 40 hours/week Hybrid setup (2 days onsite and 3 days remote/week) in Brooklyn, NY. An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have U.S. residency at the time of application. If you are a person with a disability needing assistance with the application, or at any point in the hiring process, please contact us at support@themomproject.com.
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Product Marketing Manager
to join them on a contract basis. About the Team:
Find out more about this role by reading the information below, then apply to be considered. Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human. The Product Marketing team at Etsy drives high value actions that enable customer growth and loyalty by developing the story and go-to-market strategy for what we’re building. We partner cross-functionally to bring buyer products and features to market and drive engagement with features post-launch. About the Role: As a
Product Marketing Manager , you will work at the intersection of consumer product development and marketing. You will be leading new product go-to-market strategy, product activation, and maximizing the lifetime value of our buyers at all stages of the funnel. In this role, you will specifically work with product teams who are focused on our inventory and gifting experiences. To be successful in this role, the Product Marketing Manager will be a key partner in helping product teams articulate customer value and plan effective product delivery and launches while also advocating on behalf of marketing to ensure that product roadmaps support marketing strategies. You’ll operate in a highly cross-functional role, partnering closely with Product, Engineering, Design, Brand, Content, Analytics, Research, and Marketing to improve the buyer and seller experience through holistic and targeted marketing design to drive trial, engagement, and retention. Responsibilities: Owning the consumer product marketing strategy to drive awareness, adoption, and engagement of features that help buyers connect with the right products and sellers on our platform. Narrating the user journey, uncovering user insights, and identifying key user needs to focus product roadmaps on the largest business opportunities. Leading competitive analysis on consumer product experiences to inform go-to-market plans. Partnering with product, marketing, and brand teams to determine what, where, how, and to whom we market key features and product launches, taking into account user needs and business objectives across Etsy’s core global markets. Defining the target audience, crafting clear positioning statements and clearly articulating and communicating Etsy’s unique value proposition for buyers. Serving as a key collaborator between the Product and Marketing organizations. Developing and aligning on-site and off-site marketing plans in collaboration with channel owners and the broader marketing team. Setting clear, measurable product marketing goals and track progress against them making continuous recommendations for how we can improve impact. Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law. Requirements Must-Haves: 4+ years of consumer product marketing and/or consulting experience. Ability to use quantitative reasoning skills to inform strategies and tell a strong narrative. Proficiency in SQL preferred. Strong command of quantitative and qualitative user research methods and applications, fluent in using data to make decisions, experience with growth marketing tactics, and deep experience partnering with B2C consumer product teams. Experience simplifying complex concepts into impactful marketing. Track record of driving strong growth and results through product marketing strategies and campaigns. Experience collaborating with and influencing cross-functional teams while maintaining great relationships. Hours and Location: Monday - Friday, 40 hours/week Hybrid setup (2 days onsite and 3 days remote/week) in Brooklyn, NY. An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. All applicants applying for U.S. job openings must be legally authorized to work in the United States and are required to have U.S. residency at the time of application. If you are a person with a disability needing assistance with the application, or at any point in the hiring process, please contact us at support@themomproject.com.
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