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Description:

The Marketing and Public Relations Manager for Cooperative Extension at North Carolina Agricultural and Technical State University will strategically elevate the visibility and impact of North Carolina A&T State University’s Cooperative Extension by developing and leading a comprehensive marketing and public relations plan that effectively communicates our educational programs and community initiatives across North Carolina." The Marketing and Public Relations Manager will report directly to the Associate Dean and Extension Administrator but will serve as the primary point of contact for Cooperative Extension’s communications efforts and collaborate with members of the University public relations team, the Agriculture Communications team at N.C A&T, and the Director of Marketing and Communications at NC State Extension on matters relating to our joint partnership—North Carolina Cooperative Extension as a way to build the partnership brand.

Primary Function of Organizational Unit:

N.C. A&T is a public, land-grant, doctoral research institution and has been the largest historically Black university in the country for the past decade. With an enrollment of 14,311 students in Fall 2024, the university offers 59 undergraduate degree programs, 36 master’s programs, and 12 doctoral programs. It is America’s top producer of Black graduates in Engineering and Agricultural Science bachelor’s programs, as well as a top five producer in numerous additional disciplines, including Liberal Arts and Communications/Journalism. It also ranks no. 3 in master’s degrees awarded to Black graduates in Engineering Technologies and Related Fields, no. 4 in master’s degrees in Engineering, and no. 11 best business school for women in the nation.

Nationally recognized for its leadership and excellence in STEM education and research, N.C. A&T is classified as “R2-High Research Activity” in the Carnegie Classifications and is poised to achieve “R1-Very High Research Activity” status. It also holds Carnegie’s earned credential in Community Engagement and the Association of Public and Land-Grant Universities ( APLU ) Innovation and Economic Prosperity designation. With an annual economic impact of $2.4 billion, N.C. A&T plays a vital role as a higher-education economic driver in North Carolina’s Piedmont Triad region and across a state that is ranked No. 1 in the nation for the second straight year as “best for business” by the CNBC financial network.

Cooperative Extension at North Carolina Agricultural and Technical State University is the University’s flagship educational outreach organization housed within the College of Agriculture and Environmental Sciences ( CAES ). Cooperative Extension at A&T provides researched-based educational information, programming and technical assistance to limited-resource audiences that address a diverse range of issues in four programmatic areas – Agriculture and Natural Resources, Family and Consumer Sciences, Community and Rural Development, and 4-H Youth Development. Together with its partners – North Carolina State University Cooperative Extension Service, U.S. Department of Agriculture, state and county governments, a dynamic and resourceful system is formed. In addition to campus operations, Cooperative Extension has professionally staffed offices in almost half of the 100 counties in North Carolina and the Eastern Band of Cherokee Indians.

Requirements:

• Bachelor’s degree in a Public Relations, Journalism, or related communications discipline. All degrees must be received from appropriately accredited institutions.

• Five years of experience in public relations, marketing and communications. Strong knowledge of the fundamentals of writing, grammar, syntax, AP Style, and punctuation.

• Demonstrated experience applying the concepts and principles of social media, communications and marketing.

• Demonstrated ability to effectively communicate, interact, and collaborate with colleagues orally and in writing, and work independently on a regular basis.

• Exceptional organizational, analytical, critical thinking and time management skills, and strong attention to detail. Strong oral and written communication skills as well as strong interpersonal skills.

• Direct work experience using social media channels, such as X, Facebook, Instagram and LinkedIn.

• Demonstrated creative experience building social media audiences.

• Experience using web tools and software for analyzing and improving social and new media.

• Ability to multi-task, prioritize and balance varying volumes of work assignments and adapt to the changing needs of the office.

• Proficient in MS Office Suite software.

• Valid Driver’s license and personal transportation.

• Ability to travel and work after hours/weekends as needed.

• Must be able to lift equipment used on work sites.

Preferred:

• Master’s degree in Public Relations, Journalism, or related communications discipline;

• Working knowledge and understanding of Cooperative Extension in general, and more specifically NC Cooperative Extension.

• Work experience in market research.

Special Instructions:

You must complete and submit an electronic application for employment to be considered. Resumes will not be accepted in lieu of completing an electronic application. Applicants seeking Veteran’s Preference must attach a DD 214 form. Certificate of Release or Discharge from Active Duty with your application during the process of applying to the job posting. Final candidates are subject to criminal and sex offender background checks. North Carolina A&T State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. North Carolina A&T State University is an Equal Opportunity and Affirmative Action Employer. No one who applies or seeks employment will be denied admission to or employment at North Carolina A&T State University on the basis of race, religion, color, national origin, sex, age, disabling condition, veteran status, political affiliation, genetic information or sexual orientation and sexual identity.

Employee Benefits available to NC A & T permanent employees include the following and more;

• Accrued Vacation and Sick Leave for Eligible Employees

• Community Service Leave

• Aetna – State Health Benefits of North Carolina

• NCFlex – Vision, Dental, Flexible Spending Account, Life Insurance and more

• 12 Paid Holidays

• Teachers and State Employees Retirement System ( TSERS )

• Optional Supplemental Plans – 401k, 403b, 457b and 457

• Employee Assistance Program ( EAP )

• Campus Recreation Center Discount

• University Bookstore Discount

• and more

This position may be eligible for a remote or hybrid work arrangement, consistent with university and state policies. N.C. A&T employees are generally required to reside in North Carolina, within a 2-hour commuting distance of their assigned duty station.