Robert Half is hiring: Creative Director in Cary
Robert Half - Cary, NC, US, 27511
Work at Robert Half
Overview
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Overview
Job Description
Responsibilities:
• Oversee the creation of compelling ad copy, headlines, and scripts across multiple channels such as digital, print, TV, and social media.
• Collaborate with designers and strategists to execute high-impact campaigns that resonate with target audiences.
• Shape and refine the overall brand messaging to ensure all copy aligns with the brand identity.
• Lead concept development for advertising campaigns.
• Utilize skills in Adobe Creative Cloud, Adobe Flash, Adobe Illustrator, Adobe InDesign, and Facebook Insights for creative design and campaign analysis.
• Plan and manage advertising campaigns to increase brand awareness.
• Oversee collateral management and ensure corporate identity is maintained in all campaigns.• Proficiency in Adobe Creative Cloud, including Adobe Flash, Adobe Illustrator, and Adobe InDesign
• Familiarity with Facebook Insights and its application in marketing strategies
• Proven experience in creating engaging and effective advertisements
• Strong understanding and experience in building brand awareness
• Expertise in campaign planning and execution
• Experience in collateral management, ensuring all marketing materials align with brand guidelines
• Demonstrated ability to establish and maintain a strong corporate identity across all platforms and materials