Musikwoche is hiring: Manager, Artist Growth Marketing in City of...
Musikwoche - City of Amsterdam, NY, United States![Musikwoche](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
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Overview
Role Responsibilities
The Manager, Artist Growth Marketing is responsible for leading the strategic planning, execution, and management of global marketing campaigns for a roster of artists. This role will develop long-term marketing strategies to build and grow fan engagement, foster audience development, and drive successful product releases in collaboration with A&R, Artist Management, Publicity, and other key teams.
The Manager will oversee marketing touch points—digital, social, and traditional—ensuring that campaigns are aligned with both creative and commercial goals. This role requires a strong understanding of digital marketing, promotion, and sales, with the ability to work across time zones and manage campaigns on a global scale.
Prioritization will go to candidates residing in the Netherlands. Remote candidates across Germany, Belgium and France will also be considered.
What you'll do
- Campaign Development and Execution:
- Create and execute comprehensive, global marketing campaigns that encompass digital, social, influencer, advertising objectives, and traditional marketing strategies for each artist and release.
- Devise and implement best-in-class, audience-led social media strategies, drive fan audience growth and ongoing engagement across platforms by using insights, best practices, and content trends.
- Determine and apply the correct tone of voice, content, and branding for each artist, using the agreed artist vision brief.
- Drive marketing plans globally, working closely with international territory leads to tailor strategies for key focus markets.
- Serve as a communication liaison between artists, managers, and internal teams to ensure marketing efforts are aligned and executed seamlessly. - Artist Growth Marketing:
- Lead the development of strategies aimed at growing fan bases and enhancing audience engagement for assigned artists.
- Devise and implement social media and digital marketing strategies to increase visibility, engagement, and fan loyalty across platforms.
- Leverage audience insights and performance data to inform campaign adjustments and identify new opportunities for audience growth.
- Collaborate with external partners and influencers to extend artist reach and create meaningful fan interactions. - Data Analysis and Reporting:
- Analyze campaign performance, project milestones, and audience data, providing actionable insights and recommendations to stakeholders.
- Track and report on digital marketing spend, effectiveness, and overall campaign success to ensure optimization and alignment with strategic goals.
- Provide regular updates to management and artist teams, ensuring they are informed on campaign progress and audience development outcomes. - Collaboration/Teamwork:
- The Manager, Artist Growth Marketing will be part of a European-based team that works with Nettwerk’s international teams; the successful candidate will be positive and willing to contribute to and collaborate domestically and internationally.
- Work across multiple time zones and attend international meetings, representing artist projects and ensuring global marketing efforts are cohesive.
- Proactively identify roadblocks and challenges in artist campaigns and collaborate with internal staff to resolve issues.
Role Requirements
- 2-3 years + music marketing experience.
- Bachelor degree preferred.
- Passion for music and a deep understanding of pop culture and current marketing trends.
- Experience with Photoshop, HTML, and Adobe Premiere Pro a plus.
- Strong marketing strategy and development skills, with the ability to create innovative, audience-driven campaigns.
- Extensive experience with social media platforms, streaming, and audience analysis.
- Sense of urgency in response time.
- Ability to manage complex projects across time zones with strong organization and communication skills.
- Strong interpersonal skills and a collaborative, team-oriented approach.
100% Remote
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