Marketing Operations Manager
Confluent - Trenton, New Jersey, us, 08628![Confluent](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Confluent
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Overview
One Confluent. One team. One Data Streaming Platform.
Data Connects Us.
About the Role:
Our Marketing Operations Manager is an individual contributor systems-focused role responsible for the marketing systems infrastructure configurations and tools. You will develop creative solutions to operational challenges that require strong technical, systems, solution design and process-oriented skill sets to support Confluent’s marketing and product led growth (PLG) programs. You will own various systems, operations, automations and projects ranging from implementing new marketing technologies to designing and executing product trigger-based signup lead flow, routing and campaign experiments. You will also be directly responsible to execute, optimize and report on our marketing infrastructure components for marketing and PLG processes.
What You Will Do:
Be the expert in our systems and systems design thinking to support Confluent’s go to market motions including PLG marketing, and product signup and lead flow management activities executed in our marketing automation infrastructure
Lead system diagnosis and troubleshooting and be proactive in flagging and investigating system inefficiencies; actively ideate with the Confluent marketing systems team on solutions and improvements
Guide us to continually document, implement and adhere to best practices for data management, workflow automation, integration design and reporting
Help manage our marketing technology vendor relationships and contract renewals
Work with stakeholders across marketing and sales to build out and maintain marketing and product led growth campaigns and nurture systems
Hands-on work building out key programs and infrastructure in key marketing technologies including Marketo, LeanData, Full Circle, Segment and other product, lead and campaign management systems
Work closely with Business Systems, Strategy and Insights, Data Science, Product Led Growth and Sales Operations teams to help align marketing, product & sales on key processes and programs for managing and measuring projects and campaigns
Monitor and maintain data quality within the marketing database as it relates to product led growth flows
Optimize our signup and lead scoring and routing processes, systems and methodology to ensure quality leads are passed to sales development for qualification, and to increase efficiencies and conversion rates
What You Will Bring:
3-5 years of Marketing, marketing operations or automation experience
PLG systems and operations experience are a plus!
Bachelors in Marketing, Operations, or comparable experience
Marketing Automation Expert (Implementation, Integrations, Best Practices)
Strong working knowledge of Marketo, Salesforce, and LeanData
Experience with Segment, Event and Webinar Platforms, Website Chat, CMS Platforms, Lead Scoring, Workato, and other marketing tools
Strong team player with a positive attitude. A self-starter with a mindset to investigate solutions and to optimize and improve our systems processes
Come As You Are
At Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.
At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. This position has an annual estimated salary of $92,880 - $122,760 an annual bonus, and a competitive equity package. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits click HERE (https://confluentbenefits.com/) .
Click HERE (https://www.confluent.io/legal/confluent-candidate-privacy-notice/) to review our Candidate Privacy Notice which describes how and when Confluent, Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.
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